Digital Communications Director
7 days ago
Job Summary:
The Director, Digital Communications will lead the development and execution of a comprehensive digital channel content strategy across Pfizer Oncology to optimize engagement and reach of content directed at target audiences. This role will oversee external positioning strategy and execution for Oncology on digital channels, including Pfizer.com and social media channels, in collaboration with Pfizer's cross-functional Oncology team.
Key Responsibilities:
- Develop and execute digital communications plans for key product launches, important pipeline milestones, reputation initiatives, and brand public relations campaigns.
- Lead the development of digital content, including articles, announcements, audio and video.
- Work cross-functionally on unbranded disease awareness campaigns for patient audiences, including social/digital and influencer campaigns.
- Act as primary contact with external agencies as it relates to digital communications across Oncology.
- Partner with public affairs, media relations, IR, commercial, and reputation comms colleagues as needed.
- Evaluate KPIs and leverage benchmarks to drive performance indicators, determine platform purpose, evolution, and content creation.
Qualifications:
- Bachelor's degree or equivalent.
- 10+ years of relevant experience.
- 7+ years of experience in digital communications/social media content creation, corporate communications, digital marketing or public relations agency working in digital/social.
- Experience in Oncology communications or marketing.
- Knowledge of and expertise in current and emerging social media and digital communications and trends.
- Experience in creating compelling and impactful digital content.
- Excellent presentation skills and persuasiveness are mandatory.
- Candidates must be able to demonstrate success in a fast-paced, high-exposure and highly collaborative environment.
- Discipline in time management and precision in the execution of duties – from content creation to delivery – are especially important, given the largely deadline driven, highly visible nature of the work.
- Day-to-day direction, by the nature of the business, must be self-initiated.
Preferred Qualifications:
- Demonstrated ability to manage a significant volume of projects in a matrixed environment, while exhibiting the ability to prioritize, provide oversight and demonstrate excellent judgmental skills.
- Experience in the pharmaceutical or healthcare space, specifically around Oncology.
- Create and oversee creation of compelling content for a lay audience.
- Excellent and demonstrated interpersonal skills: ability to understand and respond to multiple external and internal customers' demands, manage and handle conflict constructively required.
- Familiarity with internal/external SOPs/Rules/Regulations regarding Pfizer/customer interactions and relationships, etc.
- Familiarity and comfort with social media rules of engagement, including Pfizer policies governing digital communication and interaction, and experience using social channels to communicate.
- Demonstrated ability to work within a matrixed, multi-disciplinary team to foster strong Pfizer/customer professional relationships and which support Pfizer business objectives.
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