In-Store Experience Coordinator
1 week ago
Company Overview
Vista Outdoor is a leading global designer, manufacturer, and marketer of consumer outdoor and sports products. Our portfolio of brands includes iconic names such as CamelBak, Bell Helmets, and Bushnell.
Job Summary
We are seeking a highly skilled In-Store Experience Coordinator to join our Outdoor Performance division. As a key member of our marketing team, you will be responsible for driving in-store marketing initiatives and supporting sell-in/sell-thru success.
Key Responsibilities
- Visual Merchandising – Develop and implement in-store visual merchandising strategies to enhance the customer shopping experience.
- Collateral Development – Collaborate with cross-functional teams to create collateral packages for various marketing initiatives.
- Asset Management – Organize and maintain digital assets, ensuring effective naming and filing.
- Account Planning – Support the development and execution of branded space initiatives.
- Analytics – Analyze retail data to validate ROI and inform marketing strategies.
Additional Responsibilities
- Sales Team Support – Coordinate the delivery of marketing materials and tools to the sales team.
- Sales Professional Engagement – Develop and execute programs to engage sales professionals and drive sales growth.
- Consumer Facing In-Store Experience – Assist in creating engaging consumer experiences and coordinating product launches.
- Events – Collaborate on organizing and executing trade shows and events.
Requirements
- 3-5 years of marketing and/or retail experience, preferably in the apparel, equipment, or sporting goods industry.
- Understanding of space and location planning for consumer journey guidance.
- Excellent presentation, interpersonal, and written communication skills.
- Ability to adapt to a dynamic work environment and ambiguity.
- Proficiency in Adobe Creative Suite and MS Office Suite.
- Travel availability of up to 20%.
What We Offer
- Competitive salary based on experience, location, education, and skills.
- Comprehensive benefits package, including medical, dental, vision, disability, life insurance, 401K, PTO, tuition reimbursement, and gear discounts.
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