SEM/PPC Manager

3 days ago


Wilmington, Delaware, United States Forbes Advisor Full time
Job Title: SEM/PPC Manager

About the Role:

Forbes Advisor is seeking an experienced SEM/PPC Manager to join our Performance Marketing team. As a key member of our team, you will be responsible for leading our paid marketing program across multiple verticals, ensuring best practice PPC strategies are executed to high standards to deliver business goals.

Responsibilities:

* Work within our in-house PPC team to deliver performance goals.
* Daily duties include ensuring best practice PPC strategies are executed to high standards to deliver business goals.
* You will need to demonstrate you can leverage automated bidding to deliver business goals.
* You will be responsible for managing the growth of several PPC accounts under a business vertical.
* You must demonstrate you can analyze data and explain PPC performance.
* You must show you can communicate well with multiple stakeholders in the business to deliver performance goals (Business Development, Data, Engineering, SEO, Compliance & Finance).
* You must demonstrate you can work with our Google and Microsoft account managers to deliver performance goals.
* You must be able to demonstrate you can accelerate account performance by effective use of Beta's and testing.
* You must be able to demonstrate you can generate ideas to strengthen account performance.
* You must show you can effectively manage people with 1 or 2 direct reports.
* You must be able to delegate tasks effectively to ensure deadlines are delivered.

Requirements:

* Highly motivated individual with a proven track record for exceeding expectations.
* Proven 4/5+ years' experience in PPC campaign management (Google & Microsoft ads).
* You are enthusiastic about search marketing and are looking forward to new opportunities to develop your PPC skills and people management skills while growing and developing as a person.
* You are an analytical-minded person, and you enjoy complex problem-solving.
* You enjoy working in a team environment and look forward to supporting the team and business to meet required goals.
* Experience in affiliate marketing - a plus.
* Experience in running Display or YouTube for performance marketing - a plus.

Benefits:

* Competitive salary.
* Medical, dental, and vision coverage.
* 35 Days of PTO (Including Bank Holidays).
* Day off the 3rd Friday of every month.
* Disability coverage.
* Employee assistance program.
* Paid parental leave program.

Equal Employment Opportunity:

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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