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Digital Marketing Manager

1 month ago

Wilmington, Delaware, United States Forbes Advisor Full time
Job Summary

Forbes Advisor is seeking a highly motivated and experienced SEM Manager to join our Performance Marketing team. The successful candidate will be responsible for leading our paid marketing program across multiple verticals, ensuring best practice PPC strategies are executed to high standards to deliver business goals.

The ideal candidate will have a proven track record of exceeding expectations in PPC campaign management, with a strong analytical mindset and excellent communication skills. They will be able to leverage automated bidding to deliver business goals, manage the growth of several PPC accounts under a business vertical, and analyze data to explain PPC performance.

The SEM Manager will work closely with our Google and Microsoft account managers to deliver performance goals, and will be responsible for accelerating account performance by effective use of Beta's and testing. They will also be expected to generate ideas to strengthen account performance and effectively manage people with 1 or 2 direct reports.

Requirements:

  • Highly motivated individual with a proven track record for exceeding expectations.
  • Proven 4/5+ years' experience in PPC campaign management (Google & Microsoft ads).
  • Strong analytical mindset and excellent communication skills.
  • Ability to leverage automated bidding to deliver business goals.
  • Experience in affiliate marketing - a plus.
  • Experience in running Display or YouTube for performance marketing - a plus.

Benefits:

  • Competitive salary
  • Medical, dental, and vision coverage
  • 35 Days of PTO (Including Bank Holidays)
  • Day off the 3rd Friday of every month
  • Disability coverage
  • Employee assistance program
  • Paid parental leave program