Senior Marketing Manager

2 months ago

Seattle, Washington, United States Amazon Services LLC Full time
About the Role

We are seeking a highly analytical and strategic Senior Marketing Manager to lead our Search Marketing organization. As a key member of our team, you will be responsible for driving website traffic, maximizing channel revenue, and improving customer experience.

Our Search Marketing organization is a critical component of Amazon's business, and we are looking for a talented individual who can develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders.

Key Responsibilities
  • Develop deep search channel insights and understanding in partnership with retail teams, other marketing channel teams, and international stakeholders
  • Translate channel insights into test plans, product/feature proposals, and opportunities for optimization
  • Define and run tests, including A/B experiments to test new vendor features and/or inform new product development
  • Conduct in-depth analyses to refine our understanding of the search space and uncover optimization opportunities
  • Translate analytical findings into actionable insights and concise business actions and recommendations
Requirements
  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
  • Experience building, executing, and scaling cross-functional marketing programs
  • Experience leading go-to-market for consumer software or hardware product launches
  • Background in analytical positions or consulting is a plus
  • Degree in Business, Marketing, Math/Statistics, Economics, Computer Science, or a similar field
  • Excellent business judgment and the ability to think strategically and execute methodically
  • Able to generate ideas and solve problems independently and consistent with Amazon's core principles
  • Proven analytical and quantitative skills with a passion and aptitude for analysis and related tools
  • Excellent interpersonal and communication skills – written and verbal
  • Demonstrated ability to work effectively across business and international teams
  • Interest in the technical aspects of digital marketing
  • Strong bias for action and sense of urgency; the ability to make things happen quickly
  • A track record of teamwork and willingness to roll up sleeves to get the job done
Preferred Qualifications
  • Experience using any of SQL or other analytical tools for conducting data analysis
  • Experience with customer segmentation, profiling, and targeting

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