Search Engine Marketing Analyst

2 weeks ago

Los Angeles, California, United States Horizon Media Full time
Position Overview

About Horizon Media

Horizon Media is a leading marketing and advertising agency, established in 1989. With our headquarters in New York City and additional offices in Los Angeles and Toronto, we pride ourselves on our innovative approach to client solutions. Our commitment to fostering a positive workplace culture has earned us recognition on numerous Best Places to Work lists by esteemed publications. We are dedicated to creating an inclusive environment where diverse perspectives are valued and encouraged.

Key Responsibilities
  • 50% - Design, execute, monitor, analyze, and enhance Paid Search initiatives across platforms such as Google AdWords, Yahoo, Bing, and various bid management tools like DS3, Marin, Kenshoo, and InsideVault.
  • 20% - Formulate and implement effective bidding strategies and keyword management practices to achieve target acquisition and efficiency benchmarks.
  • 10% - Contribute to the creation of performance reports on a weekly, bi-weekly, monthly, and quarterly basis, identifying and addressing data discrepancies.
  • 10% - Assist in developing testing frameworks, quarterly planning strategies, and identifying business opportunities for implementation.
  • 10% - Facilitate segments of weekly client reporting meetings, effectively communicating key performance indicators, goal achievements, and optimization strategies.
Candidate Profile
  • A strategic thinker with the ability to connect ideas and execute tactical plans.
  • Proactive in enhancing problem-solving capabilities and focused on delivering solutions.
  • A self-motivated individual who takes initiative.
  • Strong written and verbal communication skills.
  • Open to receiving and applying constructive feedback.
  • Detail-oriented with a strong focus on accuracy.
  • Capable of working independently while managing time and organizational tasks effectively.
  • Adaptable and flexible in a dynamic, fast-paced environment.
  • A collaborative team player who is willing to contribute actively.
  • Professionally mature, demonstrating respect and professionalism.
  • Dedicated to the success of the team.
  • Willing to mentor and guide team members through leading by example.
  • An advocate for diversity, equity, and inclusion in the workplace.
Preferred Qualifications
  • 6 months to 1+ years of relevant experience in Search Engine Marketing (Google, Yahoo, Bing, etc.).
  • Strong quantitative skills, including advanced proficiency in Excel.
  • A keen interest in learning about Search Engine Marketing within a thriving team environment.
  • Exceptional analytical abilities to evaluate the effectiveness of SEM initiatives and build upon successes.
  • Excellent interpersonal and communication skills, with the ability to articulate ideas clearly and effectively.
  • Outstanding organizational skills with the capacity to manage multiple tasks simultaneously.
Compensation
$62,000 - $70,000.

The actual base salary for successful candidates may vary based on skills, experience, training, and other factors. Horizon Media offers a competitive total rewards package, including bonuses and comprehensive benefits such as health insurance, retirement plans, unlimited paid time off, and wellness resources.

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