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Search Engine Marketing Analyst
2 months ago
About Horizon Media
Horizon Media, established in 1989, is a leading marketing and advertising agency known for its innovative strategies and exceptional client service. With a presence in major cities, we pride ourselves on fostering a collaborative and inclusive workplace culture that values diverse perspectives.
Key Responsibilities
- 50% - Design, execute, monitor, assess, and enhance Paid Search initiatives across platforms such as Google AdWords, Yahoo, Bing, and various bid management tools including DS3, Marin, Kenshoo, and InsideVault.
- 20% - Formulate and implement effective bidding techniques and keyword strategies to achieve acquisition targets and operational efficiency.
- 10% - Generate comprehensive performance reports on a weekly, bi-weekly, monthly, and quarterly basis, identifying and resolving data discrepancies.
- 10% - Contribute to the development of testing frameworks, quarterly planning efforts, and the identification and execution of business opportunities.
- 10% - Facilitate segments of weekly client reporting meetings, articulating key performance indicators, goal achievements, and optimization strategies.
- A strategic thinker who can align tactical goals with overarching business objectives.
- Proactive in problem-solving, with a focus on delivering solutions.
- Self-motivated and able to take initiative.
- Strong written and verbal communication skills.
- Open to feedback and willing to implement improvements.
- Detail-oriented with a keen eye for accuracy.
- Capable of managing time effectively and organizing tasks efficiently.
- Adaptable and able to thrive in a dynamic, fast-paced environment.
- A collaborative team player who is ready to contribute.
- Professional and respectful, demonstrating maturity in business interactions.
- Dedicated to team success and supportive of colleagues.
- A mentor who leads by example and fosters an inclusive environment.
- 6 months to 1+ years of relevant experience in Search Engine Marketing (Google, Yahoo, Bing, etc.).
- Strong quantitative abilities, including advanced proficiency in Excel.
- A genuine interest in learning about Search Engine Marketing within a growing team.
- Exceptional analytical skills to evaluate SEM program effectiveness and drive improvements.
- Excellent organizational capabilities with the ability to manage multiple tasks simultaneously.
The salary range for this position is $62,000 to $70,000. Actual salary may vary based on experience, skills, and qualifications. Horizon Media offers a competitive benefits package, including health insurance, retirement plans, unlimited paid time off (PTO), and various wellness resources.
Horizon Media is an equal opportunity employer, committed to diversity and inclusion in the workplace.