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Senior Search Engine Optimization Specialist
2 months ago
Sileria Inc. is in search of a Senior Search Engine Optimization Specialist who will be responsible for crafting, executing, monitoring, and enhancing our paid search advertising (PPC) initiatives while also optimizing our clients' websites for search engines.
Key Responsibilities:
- Design and implement SEO strategies that align with Google's standards to boost search visibility, rankings, and organic traffic.
- Conduct daily PPC activities including keyword analysis, management, bidding strategies, and quality score optimization, as well as on-page content development and ad copywriting.
- Perform A/B testing and analyze key performance indicators (KPIs) to enhance market visibility.
- Evaluate and report on the performance of KPIs and SEM results through search management platforms to ensure accurate information dissemination and trend forecasting.
- Collaborate with relevant partners, such as Google, to implement search optimization solutions effectively across various markets.
- Assist in constructing and maintaining budget forecasts to ensure adaptability to changing market conditions.
Required Skills:
- 1 to 2 years of experience in digital marketing, particularly in SEO and SEM/PPC advertising.
- Proficiency in digital market research, online campaign management, digital promotions, and lead generation.
- Strong understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay-per-click advertising (PPC), Google AdWords, and Digital Analytics (Google Analytics).
- Excellent copywriting skills.
Preferred Attributes:
- A quick learner with a motivation to explore new techniques and technologies.
- A creative thinker who values innovative work approaches.
- Strong understanding of consumer behavior and the ability to translate insights into effective campaigns.
- A results-oriented, entrepreneurial mindset with self-motivation.
- Capability to develop and execute strategies, tactics, and measurable implementation plans across multiple brands.
- Proficient English communication skills are essential.
Why Join Sileria? We offer an exciting and challenging career path at Sileria Inc. Alongside a competitive salary, we are committed to career development and investing in our team members.
About Sileria: Founded in 2001, Sileria, Inc. is a company based in Los Angeles, specializing in mobile app development and emerging technologies, driven by high-quality software architecture. We serve as a product team for hire, catering to global brands and innovative startups.
