Digital Media Strategist
3 days ago
We are seeking an experienced Senior Media Buyer to join our team at Culligan International. As a key member of our performance marketing team, you will be responsible for managing end-to-end paid media strategies across multiple platforms, including Google Ads, Meta, YouTube, TikTok, Reddit, Pinterest, and CTV. Your focus will be on driving traffic, increasing conversions, and achieving revenue targets through data-driven decision making.
Key Responsibilities:
- Develop and execute strategic media buying plans across all major platforms to drive traffic, increase conversions, and achieve revenue targets
- Collaborate with the Performance Marketing Manager to write clear, actionable creative briefs for the creative team
- Manage all aspects of digital media buying, including campaign creation, bidding, budgeting, and performance analysis
Requirements:
- 3-5 years experience in digital media buying and performance marketing, with a focus on DTC
- Strong background in managing large-scale paid media campaigns
- Extensive experience managing Google Ads, Meta, YouTube, TikTok, Reddit, Pinterest, and CTV
- Strong analytical skills with the ability to assess campaign performance, identify key insights, and optimize for better results
What We Offer:
- Competitive compensation: $120,000 - $150,000 per year
- Medical, Dental, Vision, Life, 401(k) & 401k Match, Parental Leave, PTO, Additional voluntary benefits
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