Performance Marketing Specialist
4 days ago
Culligan International is a leading water filter company dedicated to providing clean and safe drinking water solutions. Now a part of Culligan International, we continue to innovate and expand our reach, helping households eliminate confusion about their water quality. We pride ourselves on being committed to science, sustainability, and helping people.
Key Responsibilities:
- Develop and execute strategic media buying plans across all major platforms to drive traffic, increase conversions, and achieve revenue targets
- Collaborate with the Performance Marketing Manager to write clear, actionable creative briefs for the creative team
- Manage all aspects of digital media buying, including campaign creation, bidding, budgeting, and performance analysis
Requirements:
- 3-5 years experience in digital media buying and performance marketing, with a focus on DTC
- Strong background in managing large-scale paid media campaigns
- Extensive experience managing Google Ads, Meta, YouTube, TikTok, Reddit, Pinterest, and CTV
- Strong analytical skills with the ability to assess campaign performance, identify key insights, and optimize for better results
What We Offer:
- Competitive compensation: $120,000 - $150,000 per year
- Medical, Dental, Vision, Life, 401(k) & 401k Match, Parental Leave, PTO, Additional voluntary benefits
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