Product Marketing Manager

1 week ago

Des Plaines, United States AmericanEagle.com Full time

Americaneagle.com is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space. We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company was recently named by Built in Chicago as one of the best places to work and to Inc.com's list of 5000 fastest-growing private companies for the past eight years.

As a Product Marketing Manager for ROC Commerce, a sister company of Americaneagle.com, you are both a leader and a doer, you serve as the voice of the buyer for the ROC Commerce platform and focus on enabling the internal marketing team to build brand awareness and lead generation. The Product Marketing Manager is responsible for the development and execution of the platforms product marketing strategy - this includes all aspects of lead generation and brand awareness activities, working closely with sales, product, marketing and customer success to drive business growth, positive customer outcomes, and achieve financial goals . You will drive the work responsible for developing effective positioning, messaging, differentiation and related content, impactful marketing and sales content, market intelligence, and drive insight-based enablement across internal teams.The ideal candidate should have extensive experience in product marketing, especially within the B2B sector, and a proven history of successfully launching products that are well-received and adopted by business customers and partners.

Responsibilities

  • Define positioning, go-to-market messaging and launch plans for the ROC Commerce platform that drives product awareness, adoption, and revenue growth.
  • Develop differentiation that displays ROC Commerce leadership position versus other ecommerce platforms; develop plans for distributing these thought leadership assets internally and externally. This includes conducting win and loss interviews .
  • Perform detailed market opportunity analysis, including market research, segmentation, key trends and changes, buyer personas and competitive analysis and translate those useful tools
  • Collaborate with product teams to understand product features, benefits, and competitive advantages, translating them into effective go-to-market strategies
  • Create relevant, impactful, and timely marketing collateral including sales presentations and pitch decks, sales tools, product data sheets, web content, webinars, blogs, whitepapers, product differentiation, social media and more.
  • Develop and maintain internal sales tools that clearly communicate competitive differentiators, objection handling and positioning strategies.
  • Contribute to growth marketing efforts by delivering product content and participating in activities for the marketing programs that drive demand for ROC Commerce.
  • Develop and execute marketing campaigns jointly with ROC Commerce partners
  • Mentor and provide coaching to Marketing, Sales and Partner teams who support ROC Commerce
Requirements:
  • Minimum of 5 years of experience in product marketing, or related field.
  • Bachelor's degree in marketing, product marketing, business administration or related field preferred
  • Relevant experience in product marketing role for B2B ecommerce tech, leading B2B ERP systems, or other technology sold into B2B Distribution market
  • Ability to speak about the B2B distribution market including understand of distribution channels from Manufacturing to Wholesalers, Distributors on down to retailers.
  • Understanding of ecommerce challenges for B2B companies and related ecommerce technologies and capabilities required to support customers
  • Excellent written and verbal communication and presentation skills including the ability to create a full product marketing bill of material and deliver effective presentations to internal and external audiences.
  • Experience developing positioning, messaging, and differentiation from the buyers perspective.
  • Strong execution skills, including the ability to own projects from start to finish, combined with strong problem-solving and creative concept skills, enabling you to work independently as well as within a team environment.
  • The ability to influence others and be a strong, consistent, and clear voice at the table.
  • A demonstrated history of partnering with sales to drive pipelines and increase win rates.
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel) required. Photoshop and Illustrator skills are a plus.
  • Driven individual who is able to work in a fast-paced, high pressure, dynamic environment and carry out responsibilities with minimal direction.


Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our development team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. We offer a generous compensation and benefits package.

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