Paid Search Campaign Strategist
1 month ago
Americaneagle.com is a family-owned web design, development, and digital marketing agency.
We are seeking a Paid Search (PPC) Campaign Specialist to join our digital marketing team.
The PPC Specialist will facilitate day-to-day execution of search engine marketing campaigns for clients ranging from small to mid-size companies up through Fortune 100 corporations.
The ideal candidate will have a proven track record of developing and implementing effective PPC campaigns that meet client objectives.
- Develop and implement effective PPC campaigns that meet client objectives
- Conduct keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for performance
- Write ad copy that is compelling and drives users toward conversion-focused landing pages
- Optimize campaign performance, including adjusting bid strategies, keyword targets, and ad copy
- Work with design teams to consult on effective ad creatives
- Report on a weekly/monthly/quarterly cadence to the client on campaign performance and recommendations
- Stay current on PPC / SEM practices and collaborate with peers on the Digital Marketing team
Requirements:
- 2+ years of PPC / SEM experience
- Google Ads & Google Analytics Certified with experience in Google Tag Manager
- Highly proficient in Google Ads, including Search Ads, Display Ads, Performance Max, and Video
- Experience with additional ad platforms, including Bing Network, Amazon
- Experience in Excel
- Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking
- In-depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy
- Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
- Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients
- Strong time management skills
- Comfortable working in a fast-paced, team-based environment
- Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts
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