Digital Marketing Campaign Strategist

4 weeks ago


Des Plaines, Illinois, United States AmericanEagle Full time

Americaneagle.com, a family-owned web design, development, and digital marketing agency, is seeking a highly skilled Digital Marketing Campaign Strategist to join their team.

We provide our clients with innovative solutions to grow and achieve success in the digital space, covering various industries such as eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more.

We were recognized by Built in Chicago as one of the best places to work and by Inc.com as one of the 5000 fastest-growing private companies for eight years.

As a Digital Marketing Campaign Strategist, you will be responsible for developing and implementing effective PPC campaigns that meet client objectives.

  • You will conduct keyword research, advising on ad spend and ad placement, testing ad copy, and optimizing campaigns for performance
  • You will write ad copy that is compelling and drives users toward conversion-focused landing pages
  • You will optimize campaign performance, including adjusting bid strategies, keyword targets, and ad copy
  • You will work with design teams to consult on effective ad creatives
  • You will report on a weekly/monthly/quarterly cadence to the client on campaign performance and recommendations
  • You will stay current on PPC / SEM practices and collaborate with peers on the Digital Marketing team

This role requires:

  • 2+ years of PPC / SEM experience
  • Google Ads & Google Analytics Certified with experience in Google Tag Manager
  • Highly proficient in Google Ads, including Search Ads, Display Ads, Performance Max, and Video
  • Experience with additional ad platforms, including Bing Network, Amazon
  • Experience in Excel
  • Skilled in Google Analytics and able to set up and troubleshoot complex conversion tracking
  • In-depth understanding of search engines, up-to-date techniques, ranking factors, and principles for sound SEM strategy
  • Knowledge of web design technologies (HTML, JavaScript, CSS, etc.)
  • Excellent interpersonal skills, including the ability to articulate complex concepts both verbally and in writing to clients
  • Strong time management skills
  • Comfortable working in a fast-paced, team-based environment
  • Ability to think logically and develop practical recommendations for clients to support their digital marketing strategies and efforts

The salary for this position is estimated to be around $90,000 per year, based on industry standards and the location of the company.

Americaneagle.com provides its employees with an energetic work environment and opportunities to further develop their skills. We offer a generous compensation and benefits package.



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