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Director of North American Integrated Marketing

1 month ago

San Francisco, California, United States Tatcha Full time
About Tatcha:

Tatcha is a leading prestige skincare brand in the United States, rooted in Japanese well-being philosophies and advanced by modern science. Our journey began with Victoria Tsai's quest for authenticity and purpose, leading her to Japan where she discovered ancient beauty rituals and natural ingredients.

Today, Tatcha is committed to its core values of integrity, innovation, and philanthropy, partnering with organizations like Room to Read to help make quality education accessible to all.


Job Description:

The Director of North American Integrated Marketing will be responsible for creating 360 North American Marketing strategies and plans that build brand awareness, drive sell-out, and increase market share.

This role will manage fully-integrated programs across channels, leveraging data and consumer insights to inform strategy, and achieving optimal impact, efficiency, and alignment across the company.


Key Responsibilities:
  1. Own the development and execution of North American omni-channel marketing efforts, creating multi-channel campaigns that drive demand to meet retail sales expectations while delivering long-term brand objectives.
  2. Develop and lead the overall North American integrated marketing calendar.
  3. Serve as the central driver of NA marketing activity, working cross-functionally across Global Brand Marketing, Product Marketing, Consumer Engagement, Retail, and Creative teams to deliver cohesive marketing plans that achieve company goals.
  4. Bring in and leverage market research, consumer insights, and industry trends to inform campaign strategies.
  5. Ensure delivery of all campaigns on time and in full by carefully managing each campaign across channels.
  6. Lead brand partnerships that help fuel brand momentum and introduce Tatcha to new customers, including identifying partners and managing partnership execution.
  7. Oversee concepting and execution of consumer events and experiential activations that support the overall NA Marketing Calendar.
  8. Build robust marketing performance measurement plans that enable real-time optimization of campaigns.
  9. Help manage the integrated marketing budget effectively to ensure optimal resource allocation and generate maximum ROI.

Requirements:
  • Bachelor's degree in Marketing, Business, or a related field; advanced degree is a plus.
  • Minimum of 10+ years of marketing experience or equivalent experience in integrated marketing, including managing creative, media, and communications agencies and overall marketing budgets.
  • Relevant experience with major beauty retailers across North America, including but not limited to Sephora and QVC.
  • General management mindset with the ability to manage brand-relevant initiatives that increase brand awareness, customer acquisition, and retention.
  • Excellent judgment, maturity, and decision-making skills with integrity and empathy.
  • Strong analytical skills and ability to leverage data to drive decision-making.

Competencies:
  • High emotional intelligence and self-awareness, encouraging positive energy, passion, and fun throughout the organization.
  • Passionate about the brand, the mission of the organization, and the future plans for growth alongside the leadership team.
  • Demonstrated ability to inspire, motivate, and persuade others across the organization while promoting values of teamwork, innovation, entrepreneurial spirit, excellence, and philanthropy.
  • Able to manage and organize complexity across a wide range of stakeholders with clarity and purpose.
  • Creative and detail-oriented problem solver.