Strategic Marketing Director

3 weeks ago


San Francisco, California, United States Base Full time

Marketing Visionary

We are seeking a seasoned Marketing Leader to drive customer growth and marketing excellence at Base. As a key member of our team, you will develop and execute a comprehensive marketing strategy that aligns with our business objectives.

Key Responsibilities

Develop and oversee the implementation of integrated marketing campaigns that combine advertising, social media marketing, and sales efforts.

Create and manage engaging webinars and events to generate leads and nurture customer relationships.

Lead the development and management of a comprehensive brand strategy and marketing plan, including product marketing initiatives.

Develop and execute marketing events, including the annual customer summit.

Manage targeted email campaigns, develop automated drip campaigns aligned with customer journeys and profiles, and manage marketing automation on HubSpot.

Build, track, and report on SEM, paid social media campaigns, and establish a data-driven marketing strategy.

Oversee website management using platforms like WordPress and HubSpot.

Identify and evaluate new digital platforms and leverage AI tools to elevate the marketing department.

Analyze marketing data to identify issues and develop solutions.



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