Director of Growth Marketing: Acquisition

5 days ago

Palo Alto, California, United States Earnin Full time
About EarnIn

EarnIn is a pioneering fintech company that provides earned wage access to individuals with unique financial needs. Our mission is to build a financial system that works for everyday people. We're seeking a dynamic and results-driven Director of Growth Marketing to lead our paid growth strategy and execution.

Job Summary

We're looking for a seasoned marketing professional with a proven track record of growing consumer-facing brands through experimentation with paid media across digital and traditional channels. As a Director of Growth Marketing, you'll lead our paid media strategy, develop and execute comprehensive paid experimentation plans, and optimize our marketing efforts to drive measurable results.

Key Responsibilities
  • Effectively manage and optimize substantial marketing budgets to achieve maximum ROI and meet acquisition targets.
  • Build and deliver bottom-up growth forecasts by channel, partnering with internal and external teams to refine scenarios based on company goals.
  • Lead, mentor, and inspire a high-performing team of paid media and affiliate professionals to ensure the team's success.
  • Continuously monitor campaign performance, conduct in-depth analysis, and leverage insights to refine strategies, identify opportunities for improvement, and drive optimization.
  • Collaborate closely with internal teams, including creative, analytics, and product marketing, to ensure alignment of our ad initiatives with overall business objectives and messaging.
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
  • 10+ years in-house and/or agency experience in paid acquisition, digital marketing, or a related field with at least 4 years in a leadership role.
  • Fintech or financial services industry experience preferred.
About EarnIn

EarnIn is an equal opportunity employer and welcomes applications from diverse candidates. We're committed to creating a culture of belonging and strive to build a team that represents our diverse community. EarnIn does not unlawfully discriminate on the basis of race, color, religion, sex, gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws.

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