Event Marketing Lead

3 weeks ago

New York, New York, United States Spring Health Full time
Job Description

At Spring Health, we're on a mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. As an Event Marketing Lead, you'll play a key part in building a center of excellence for a hyper-growth startup.

Key Responsibilities:
  • Develop and implement comprehensive strategies for a wide range of events, from high-impact tradeshows to exclusive executive programs, ensuring alignment with business goals and brand messaging.
  • Lead the charge in introducing fresh ideas and industry best practices, setting clear, measurable objectives to ensure the successful delivery of all event-related initiatives in a dynamic, fast-paced environment.
  • Oversee all aspects of third-party event participation, including sponsorship negotiations, logistics, staffing, and creative development, ensuring flawless execution and maximum ROI.
  • Work in close partnership with the Sr. Marketing Manager of Events to design and refine frameworks and processes that enhance our overall event management efficiency and effectiveness.
  • Play a key role in the creative planning and execution of Spring Health-owned events, bringing energy, innovation, and a strategic vision to each project to create memorable experiences.
  • Manage essential event support functions, including the development of event roadmaps, maintenance of request portals, and oversight of swag stores, to ensure seamless event execution.
  • Proactively monitor event budgets, assess impact, analyze performance data, and refine strategies to continuously improve the effectiveness and efficiency of our event marketing efforts.
  • Build and maintain strong relationships with vendors, and act as a key point of contact for event speakers, ensuring their needs are met with professionalism, efficiency, and a focus on delivering exceptional experiences.
Requirements:
  • 5+ years of experience in event management, with a track record of successfully driving impactful event marketing initiatives that align with organizational goals.
  • Exceptional ability to build trust, foster relationships, and collaborate effectively with both internal teams and external partners, ensuring seamless event execution and alignment.
  • Demonstrated ability to excel under pressure, managing multiple events simultaneously with a high degree of finesse, adaptability, and attention to detail.
  • Proficient in leveraging marketing strategies and digital tools, including HubSpot, Salesforce, and other platforms, to maximize the impact and reach of events.
  • A strong commitment to delivering outstanding customer experiences, paired with an experimental mindset that drives innovation and excellence in event programs.
  • A focus on results, driven by data and analytics, with a continuous pursuit of optimization and improvement throughout the entire event lifecycle.
  • Open to travel and adaptable to working flexible hours, demonstrating a commitment to accommodating the dynamic nature of our event schedule.
  • Excellent communication skills, both written and verbal, combined with a professional and approachable demeanor that makes you a valued collaborator and a strong representative of Spring Health.
What We Offer:
  • A competitive total rewards package including stock options and benefits.
  • A dynamic, fast-paced environment that offers opportunities for growth and development.
  • A collaborative and supportive team that is passionate about making a difference in mental healthcare.
  • A comprehensive benefits package that includes health, dental, and vision insurance, as well as a 401(k) match.
  • A generous parental leave policy and access to fertility care support.
  • A focus on work-life balance and flexibility, with a flexible work arrangement policy that allows for remote work and flexible hours.

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