Field Marketing Manager
1 day ago
Figma is a leading design platform that empowers teams to create, collaborate, and deliver innovative products. We're seeking an experienced Event Marketing Manager - Field Operations to join our team and drive the success of our events strategy.
As an Event Marketing Manager - Field Operations, you will be responsible for developing and executing event marketing strategies that drive revenue, pipeline, and brand awareness. You will work closely with cross-functional teams, including Sales, Partnerships, and Product, to ensure event experiences align with business goals and deliver measurable results.
Key Responsibilities:
- Develop and execute event marketing strategies that drive revenue, pipeline, and brand awareness
- Collaborate with cross-functional teams to ensure event experiences align with business goals and deliver measurable results
- Lead event logistics end-to-end, including budgeting, vendor management, speaker programming, invitations, swag, and post-event outreach
- Develop event metrics and analyze performance to continually optimize event strategies
- Innovate on event formats and experiences that showcase Figma's brand and provide creative and engaging touchpoints for our audiences
Requirements:
- 8+ years of experience in event marketing, field marketing, or conference production, with a track record of leading small and large-scale events
- Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities
- Proficiency in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on important measurements like return on investment and lead generation
- Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners
Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.
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