Field Marketing Manager

1 day ago


New York, New York, United States Figma Full time
Event Marketing Manager - Field Operations

Figma is a leading design platform that empowers teams to create, collaborate, and deliver innovative products. We're seeking an experienced Event Marketing Manager - Field Operations to join our team and drive the success of our events strategy.

As an Event Marketing Manager - Field Operations, you will be responsible for developing and executing event marketing strategies that drive revenue, pipeline, and brand awareness. You will work closely with cross-functional teams, including Sales, Partnerships, and Product, to ensure event experiences align with business goals and deliver measurable results.

Key Responsibilities:

  • Develop and execute event marketing strategies that drive revenue, pipeline, and brand awareness
  • Collaborate with cross-functional teams to ensure event experiences align with business goals and deliver measurable results
  • Lead event logistics end-to-end, including budgeting, vendor management, speaker programming, invitations, swag, and post-event outreach
  • Develop event metrics and analyze performance to continually optimize event strategies
  • Innovate on event formats and experiences that showcase Figma's brand and provide creative and engaging touchpoints for our audiences

Requirements:

  • 8+ years of experience in event marketing, field marketing, or conference production, with a track record of leading small and large-scale events
  • Strong experience with cross-functional teamwork, especially with Sales, Product, and Executive teams, to align events with business priorities
  • Proficiency in applying data analysis to inform decision-making, monitoring event success, and optimizing strategies based on important measurements like return on investment and lead generation
  • Proven communication and relationship-building skills, with ability to collaborate with stakeholders, and negotiate with vendors and partners

Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.



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