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Associate Manager, Social Strategist

3 months ago

BROOMFIELD, United States Danone North America Full time

About the jobWe are looking to hire a social strategist to join our internal creative team.Promote brand awareness and create social buzz around variousinitiatives to fuel brand fandom.Be a student of culture to stay informed on culture, technology, and social landscape. Conduct social listening and trend spotting with a bias for action to activate against ideas quickly.Proactively identify and bring forth big, breakthrough social media ideas routed in timely cultural insights - both planned and reactive to immerse brands in culture. Partner effectively with cross-functional internal and external partners- Legal, Creative, Media, PR and corresponding external agencies-to effectively execute social media communications plans.Plan and execute influencer and social creative productions, including briefing, concept development, reviews and scheduling.Create and manage organic and paid content calendars, ensuring content aligns with brand voice and objectives.Responsible for copywriting social media posts, comments, and ad copy to engage consumers within brand tone of voice. Excels at making a good meme. Oversee brand social communities by monitoring comments, issues management, and proactive engagement opportunities in partnership with customer service team. Deploy paid social campaigns collaboratively with media agency to vet strategy and traffic plans. Analyze performance of social strategy against objectives and KPIs, including content, influencer, paid media and optimize efforts to improve results.This position is hybrid and can be based in either White Plains, NY or Broomfield, CO.About youFUNCTIONAL AND LEADERSHIP SKILL REQUIREMENTSAbility to share creative ideas and work collaboratively to executeExcellent communication and interpersonal skillsStrong project management skills to manage multiple workstreams across various brandsFinger on the pulse of culture and trends that can be shared with the larger team to identify opportunitiesThorough knowledge of social creative and paid social best practices as well as consumer media consumption. Experience drafting consumer-facing messaging to deploy brand tone-of-voice. INDICITIVE EXPERIENCEYears of Experience: 2-5 years of relevant experience insocial media marketingSocialmedia marketing and/or agency experienceExperience developing social media content and evaluating performanceEducational Requirements: Bachelor's Degree in Communications, Marketing, or equivalent with strong Social Media knowledge and experienceThe base compensation range for this position is $80,000 to $95,000 commensurate with experience. Danone North America additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment with opportunities to work both remotely and in office when desired.About DanoneAt Danone North America, you'll work with some of the best-known food and beverage brands in the world likeActivia, Silk, Two Good, Oikos, evian, and Happy Family.You'll be part of the largest Certified B Corp™ in the world, working together to make sure our brands create real benefits for people, communities, and the planet. We have 6,000+ employees across the U.S. and Canada. Come join our movement for a healthier world:One Planet. One Health BY YOU.Danone North America doesn't just welcome what makes you unique, we value it. We're proud to be an equal opportunity and affirmative action employer. All hires to our team are based on qualifications, merit and business needs. We recruit, employ, train and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic or any other protected status. Faithful to our values of openness and humanism, all of our employees share in the commitment to engage one another with dignity and respect.http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf#LI-NORAM#LI-HYBRID