VP, US Revenue, Demand

4 weeks ago

NEW YORK, United States Comcast Corporation Full time
FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel seeks a VP of US Revenue, Demand, based in New York, NY, reporting to the Chief Revenue Officer. In this role you will oversee integrated demand sales across all facets of FreeWheel's ad server, programmatic exchange, and demand-side platform, Beeswax. This role is pivotal in unifying FreeWheel's technological offerings into a cohesive vertical sales approach targeting all demand partnerships, with a focus on agencies and marketers. The ideal candidate will leverage FreeWheel's premium video supply clients, ensuring supply chain consistency, financial and operational transparency and strategic growth in the Streaming/CTV and digital video landscape.

Job Description

Core Responsibilities

Strategic Leadership

  • Develop and execute a unified demand strategy that integrates ad server, programmatic exchange and DSP sales
  • Consistently deliver high-quality results, turning strategic vision into action with a focus on efficiency and beating deadlines
  • Collaborate with FreeWheel’s senior leadership to align demand strategy with overall business goals
  • Ensure optimal alignment with FreeWheel’s VP of US Revenue, Supply
  • Distill complex narratives into simple, actionable opportunities
  • Drive growth by identifying new revenue opportunities and optimizing existing channels
  • Elevate FreeWheel’s visibility through thought leadership and industry relationships with decision-makers

Sales and Revenue Management

  • Lead and manage the Beeswax sales and revenue strategy, ensuring optimal integration with FreeWheel’s existing agency demand team and initiatives
  • Oversee the development and execution of vertical sales strategies to maximize growth from agency holding companies (AHCs), independent agencies and in-house marketers
  • Monitor and analyze sales performance, providing actionable insights to drive continuous improvement

Team Leadership

  • Manage a high-performing team, providing guidance, mentorship, clarity of role and support to achieve team and individual goals
  • Foster collaboration and education across a cross-functional group of sales leaders and account executives, aligning incentives and value proposition
  • Ensure the team is fully staffed with top talent by overseeing recruitment, onboarding and development processes
  • Foster a results-driven culture, promoting professional growth and development within the team

Client and Partnership Management

  • Build and maintain strong relationships with key clients, including AHCs, independent agencies, demand networks and major marketers
  • Collaborate with internal and external stakeholders to develop and promote new product offerings
  • Ensure client satisfaction by delivering exceptional service and support, addressing any issues promptly and effectively

Operational Excellence

  • Implement best practices and processes to ensure efficient and effective demand operations
  • Oversee the integration and utilization of data and technology to enhance demand activation and campaign performance
  • Ensure compliance with industry standards and regulations, maintaining the highest levels of transparency, trust and integrity with clients and partners

About You
  • Empathetic leader with exceptional EQ, ensuring strong, collaborative relationships
  • Inquisitive student of the industry with a quest for learning
  • 15+ years proven experience in sales leadership within the digital advertising and programmatic space
  • Deep knowledge of how programmatic integrations impact buy-side performance and sell-side monetization; proven success in optimization for both sides of the transaction
  • Demonstrated success in explaining complex technical details in easy-to-understand language
  • Demonstrated success in managing and growing revenue from complex sales operations
  • Exceptional leadership and team management skills, with a track record of building and developing high-performing teams
  • Excellent communication and interpersonal skills, with the ability to build strong relationships with clients and stakeholders
  • Strategic thinker with strong analytical and problem-solving abilities
  • Deep experience with FreeWheel, Beeswax, or similar advertising technology platforms is highly desirable


Employees at all levels are expected to:

  • Understand our Operating Principles; make them the guidelines for how you do your job
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences
  • Win as a team - make big things happen by working together and being open to new ideas
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers
  • Drive results and growth
  • Respect and promote inclusion & diversity
  • Do what's right for each other, our customers, investors and our communities


Disclaimer:

  • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.


Salary:

Primary Location Pay Range: $287,329.92 - $430,994.88

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Targeted Commission: $165,000

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.


Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.


Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

15 Years +

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