Brand Manager

3 weeks ago

Parsippany, New Jersey, United States B&G Foods Full time
Marketing Portfolio Leader

The Brand Manager is responsible for overseeing the day-to-day marketing and general management duties across a portfolio of B&G Foods' largest grocery brands. This includes the development of long-term strategies and collaboration with internal and external partners to execute consumer & shopper marketing initiatives, promotion plans, forecasting, new product launches, and packaging changes.

Key Responsibilities:
  • Deliver corporate sales, profit margin, and EBITDA goals across a portfolio of directly managed brands.
  • Lead cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.
  • Manage business analytics, forecasting, and planning.
  • Develop and implement all consumer and shopper marketing programs.
  • Efficiently manage all marketing and advertising budgets to achieve brand objectives.
  • Develop long-term growth strategies.
  • P&L ownership, including cost-improvement initiatives and linkage with the Trade Marketing team.
  • Develop and execute annual marketing plans and 3-5 year strategic plans.
  • Work closely with Sales Management to implement and analyze trade promotions.
  • Analyze and monitor brand and category performance using internal (Brio) and external data (Nielsen and Spectra). Recommend and implement action plans.
  • Recommend designers and printers for new label/packaging designs and manufacture.
  • Recommend new product development and selection for the assigned brand.
Requirements:
  • A Minimum of 5 years of marketing experience in consumer products, preferably in food.
  • Experience with the development and design of packaging, advertising, and other materials.
  • Strong business acumen and knowledge of the industry and retail landscape.
  • Leadership skills, learning agility, problem-solving, project management, analytical, organizational, and strategic thinking skills.
  • Ability to analyze and interpret Nielsen/IRI data to make sound business recommendations to management.
  • Ability to handle multiple projects in a fast-paced, resource-limited environment.
  • Ability to work in an unstructured environment.
  • Microsoft Suite proficiency.
  • Strong communication skills - both verbal and written.
  • Multitasking and re-prioritizing workload frequently.
  • Detail-oriented and organized.
  • Strong creative skills.
  • Entrepreneurial spirit, self-starter, and results-oriented individual.
Equal Employment Opportunity:B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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