Director of Marketing

2 weeks ago

Chicago, United States Built Full time
Hello, We're Built In

What We're Up To

We're building the largest platform for tech professionals globally. Monthly, millions of professionals visit Built In sites from across the world. We're the only platform they need to stay ahead of tech trends and news, develop their careers and find opportunities at companies they believe in.

Our 1,800 customers include innovative companies of all sizes, from exciting startups to companies in the Fortune 500. To attract our audience of skilled professionals, they trust us to tell the stories of their cultures and share their job opportunities. This helps them hire the industry's most sought-after professionals locally, globally and remotely - ultimately contributing to the industry's ability to innovate a better future.

What You'll Be a Part Of

Working at Built In is the chance to help shape a fast-growing company. Global plans are in flight. With venture funding of $36 million to date, we're expanding not just our geographic footprint but our products and technology.

As we grow into the leading SaaS product for tech recruitment, we're using the latest technologies to serve customers in new, exciting ways - and you'll contribute to that.

You'll also be a part of changing the lives of professionals like you, ambitious people with a passion for tech and love of learning. As a result, you'll understand the impact of your work in a deeply personal, especially meaningful way.
We're looking for a Director of Marketing

We are looking for a collaborative and data-driven Director of Marketing with a proven track record of driving pipeline. In close partnership with sales, you and your team will support the buyer journey at every step with messaging, programs, and content that measurably impacts revenue growth. An inspirational leader who leads by example, you will develop and execute a comprehensive marketing plan that includes demand generation, thought leadership, and frictionless product messaging. This role is ideal for a senior marketing professional looking to elevate their leadership skills by owning the marketing function and reporting directly into the CEO.

Most importantly, we are looking for a growth marketer's mindset who has proven they can do more with less, don't require a massive budget nor a massive team. In the new era of lean and profitable, you will be required to be creative and leverage inexpensive growth tactics to drive results.
How you'll contribute
  • Create annual/quarterly marketing strategies to support business growth, develop a calendar of events and campaigns, and set the marketing budget
  • Drive demand with data-driven insights, content and campaigns.
  • Analyze the market and competitors, and analyze sales statistics to report on the success of marketing campaigns
  • Target Ideal customers with compelling and differentiated value-based messaging.
  • Extend Built In's reputation as a thought leader with topics and content to drive demand, revenue and industry conversation.
  • Empower the sales organization with market-facing resources and data-driven storytelling to fuel frictionless GTM enablement.
  • Partner with Sales and Rev Ops to optimize the marketing funnel at every stage.
  • Lead and nurture a high performing marketing team.
What you need
  • 8+ years of B2B Marketing experience
  • 3+ years managing people
  • Experience developing marketing and sales pipeline/funnel models to drive KPI and success metrics.
  • Proven experience with demand generation tactics across all segments (SMB, Mid Market and Enterprise), primarily Enterprise.
  • Proven, measurable success in leading demand generation programs in partnership with sales. Including but not limited to creating content and leveraging SEO, webinars and on-site conversions to drive leads.
  • Experience developing compelling and differentiated messaging that sales and prospects love
  • Expertise in analyzing data from multiple systems and measuring, analyzing and reporting on results
  • Strong communication and interpersonal skills
  • Strong organizational skills
  • Good time management and the ability to prioritize
  • Strong copywriting abilities
  • Bachelor's degree
  • Chicago-based
Impress us even more
  • Innovative use of AI to create efficiencies and create demand
  • Experience in both Enterprise SaaS AND Marketplace models
  • HR Tech experience
  • GTM Enablement
  • Experience in Product Marketing
  • Pricing and Packaging
What We Value

We're revolutionizing tech recruitment. So we question everything, because the best answers sit just to the right of a question mark. That's our heritage as a disruptive company - as a company whose future depends on our capacity to innovate with a sense of drive, purpose and urgency. If you join Built In, you will work from this set of values:
  • Be Unreasonably Passionate. Our passion is borderline obsessive, and we're ok with that. No one ever built anything great on a "meh." We work with outsized passion to fulfill our mission.
  • Be Humble. You don't have all the answers. Luckily, you don't have to. Don't worry about being right. Be humble instead.
  • Stay Curious. Curiosity is a springboard to the future. It can transform the wisp of an idea into a breakthrough. We ask "what if." We work with wonder. It's how we innovate.
  • Lead with Solutions. Question everything. But offer solutions as you do. Raise issues. But propose a few answers. For every hole you poke, offer a way to patch it up.
  • Own the Result. We have no time for blame or shame. When you stumble, own it, learn from it + get back to business.
  • Do More. Do more than your job description. Take initiative. Take charge. No job is beneath you, and no job is too big. Be a leader and do more - do whatever it takes.
  • Be Inclusive, Always. We're committed to a culture where all people are respected, have a say and can be their whole selves. We will uplift and advocate for one another. Always.
Research shows that women and other marginalized groups tend to apply to roles only when they check every point on a job description. We encourage you to apply if you meet the majority of qualifications and this role is aligned with your career trajectory.

Built In is an equal employment opportunity employer. Qualified candidates are considered for employment without regard to race, religion, gender, gender identity, sexual orientation, national origin, age, military or veteran status, disability, or any other characteristic protected by applicable law

Built In is guided by principles of diversity, equity and inclusion (DEI). We are committed to this work over the long-term, but here's some of what's in place today:
  • We have five thriving ERG groups: Built In For The People, BuiltOut, United We Parent, Women United in Tech and Built In Tribe.
  • We are proud to be led by a woman CEO and founder, and that more than half of our managers and employees identify as women


NOTE: BUILT IN NEVER CONTACTS JOB APPLICANTS VIA TEXT, MESSENGER OR OTHER SIMILAR APPLICATIONS. BE AWARE OF PHISHING AND SPOOFING SCAMS, BOTH VIA TEXT AND EMAIL. ONLY RESPOND TO EMAILS FROM BUILTIN.COM

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