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Director of Marketing and Brand Experience

3 months ago

Boulder, United States The Synergy Company™ Full time

     Director of Marketing & Brand Experience 

The Synergy Company is seeking a Director of Marketing and Brand Experience to join our marketing team. The Director of Marketing and Brand Experience will contribute to the build-out of our best-in-class D2C and omnichannel experience for our consumers and play a pivotal role in shaping the future of our brand. This role is instrumental in creating meaningful, relationship-driven connections with our consumers to drive brand awareness, loyalty, and category-leading CLTV. 

As part of a small and nimble marketing team, this role will have oversight and hands-on ownership of our brand platform, brand and content strategy and execution, category and consumer insights, the end-to-end consumer experience, performance marketing strategy, social media presence, and related external partners. Collaborating with other leaders across our company, the Director of Marketing and Brand Experience will be entrusted with helping their direct reports grow further into realizing their fullest potential while helping chart the path for The Synergy Company's next 30+ years as an evergreen, independently owned company. 

Discover the Difference We Make: 

We share an enduring commitment to nourish and enhance your life experience by cultivating the innate potential within each of us and nurturing the health and well-being of our people, place, and planet. Founded in 1992, all our products are manufactured in our award-winning, certified organic facility in Moab, Utah. Because we make everything ourselves, we have a very personal, hands-on approach to everything we do. As a privately owned company and B-Corp, we take full control of our ingredients and our manufacturing - giving us the independence to commit to and guarantee the highest possible quality standards and putting purpose on par with profits. 

How You'll Thrive With Us: 

We are on a mission to create the best, most effective health supplements possible. The source of our Synergy is our amazing team of innovative and collaborative people who enjoy being part of a passionate and supportive group with a shared vision for wellness. As part of our Senior Management Team, the Director of Marketing and Brand Experience will provide leadership and management direction, brand and marketing expertise, and D2C and omnichannel excellence while guiding our marketing team, directly contributing to the achievement of our growth and profitability goals in alignment with our company purpose, mission, and long-term vision. 

Pay and Benefits: 

We believe that everyone deserves to be well - in body, mind, and spirit - and we highly prioritize the well-being of our employees. The Director of Marketing and Brand Experience can expect to earn an annual salary of $136,024.01 to $195,874.58, depending on experience, and enjoy our comprehensive benefits including:  

  • Medical and dental insurance and other insurance options, including vision, life, disability, and supplemental options, with generous employer contributions.  
  • Health Savings and Flexible Spending Account options (HSA and FSA)  
  • Generous Paid Time Off (PTO) that starts accruing on your first day 
  • Paid Wellness Time Off (WTO) to support your wellness needs 
  • Paid Volunteer Time Off (VTO)  
  • Paid Holidays  
  • A 401k retirement plan with employer match 
  • Flexible work schedule and hybrid work locations for both in-office and work-from-home opportunities 
  • A positive, team-oriented culture 
  • A monthly stipend to enjoy our products  

The Vital Role You'll Have: 

As the Director of Marketing and Brand Experience, you'll be working closely with the CMO to develop, implement and evaluate short and long-term plans, including team structure, key initiatives, annual and quarterly planning, and budget and P&L planning. You will charter, scope, and implement key projects and oversee external vendor relationships. This role will develop and maintain our Brand Platform in partnership with the design lead, and will own integrated marketing strategy development and activation plans across all channels, including partnerships, social media, advertising (paid search, paid social, and DSP), CRM/email/SMS, and e-commerce to support our growth objectives in a holistic, unified manner. As the Director of Marketing and Brand Experience, you will advocate for and ensure an optimized, consistent consumer experience across the consumer journey. You will also have the opportunity to work cross-functionally, including supporting internal stakeholders such as R&D on market research for product development and supporting the Wholesale e-commerce and People and Culture teams as requested. 

What You Need: 

Preference is given to candidates who live in Boulder, CO, or the surrounding Front Range area. A flexible hybrid or remote work schedule may be considered for the right candidate. In addition to location, you will need to have the following:  

  • A bachelor's degree in marketing, advertising, economics, communications, business or a similar field. 
  • An MBA or equivalent master's degree in marketing, Business, or a related field is preferred. 
  • 8+ years of progressive marketing, branding, social media, business strategy, consumer insight, and leadership experience. 
  • At least 4 years of work experience at an eCommerce or omnichannel Consumer-Packaged Goods (CPG) company or agency-side, product management, or management consulting experience.  
  • Experience driving growth within a D2C business model, including with eCommerce platforms such as Shopify and Amazon. 
  • Experience with paid search, paid social, and performance marketing, including ad content strategy across Google, Amazon, Meta, and Tradedesk, and DSP. 
  • Experience managing social media strategy, resourcing, and execution. 
  • Experience serving as a leader supporting the growth and success of direct reports. 
  • Excellent EQ and relationship-building skills with the ability to influence, inspire, resolve conflict, and create momentum while maintaining a collaborative, respectful, and helpful demeanor. 
  • Highly organized, with ability to think and work strategically while maintaining meticulous attention to detail.  
  • Pragmatic innovator with the ability to combine creativity with incremental and forward-looking action and foster a long-term growth mindset within the organization through exploration and innovation. 
  • Data-driven decision maker and critical thinker; analytical and solution-oriented problem-solver versed in ROI-based thinking and P&L ownership. 
  • High level of proficiency with Microsoft Office Suite, martech platforms, and related software. 

Do you meet the qualifications listed above? Ready to become our full-time Director of Marketing and Brand Experience? If so, apply today Our initial application process is quick, easy, and mobile-friendly. Don't miss this opportunity to join a team where you will be a leader for our Brand and help chart the path for Synergy's future.