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Director, Product Marketing

2 months ago

Boulder, United States Spectra Logic Full time

LOCATION:

Hybrid in Boulder, Colorado (3 days per week in office - Tuesday, Wednesday & Thursday)

JOB TYPE:

Full Time, Exempt

OVERVIEW:

Spectra Logic is a leader in data management and data storage solutions, providing innovative products that help businesses manage, preserve, protect, and defend their data. Our offerings include tape storage, file and object storage, and comprehensive data management software. We are committed to delivering high-quality, reliable, and scalable solutions to help organizations efficiently manage, migrate, and store long-term data with features that make it ransomware resilient.

Spectra Logic is seeking an experienced director to lead our product marketing efforts and collaborate in driving the go-to-market strategy for our data storage and data management solutions. The ideal candidate will have a proven track record in developing and executing product marketing strategies that position products effectively in the market, enhance brand awareness, create and accelerate opportunities, and contribute to revenue growth.

WHAT YOU WILL BE DOING:

  1. Lead and mentor a team of product marketing managers, ensuring alignment with business goals and fostering professional development.
  2. Develop and refine product positioning and messaging frameworks that resonate with target audiences across various channels.
  3. Create and communicate compelling stories that drive engagement and preference with customers, prospects, partners, and industry peers.
  4. Conduct comprehensive market research to stay abreast of industry trends, customer needs, and competitive products.
  5. Lead the planning and execution of product launches, coordinating with product management, digital marketing, sales, and other key stakeholders.
  6. Develop and manage sales enablement tools, including presentations, case studies, white papers, and product demos.
  7. Oversee the creation of high-quality marketing content, including blog posts, webinars, videos, and customer success stories.
  8. Contribute to the development of the company’s long-term product and marketing strategies, aligning them with overall business objectives.

WHAT YOU NEED TO BRING TO THE TABLE:

  1. Bachelor’s degree in an engineering or computer-science related field; MBA preferred.
  2. 10+ years of experience in product marketing, with at least 3 years in a leadership role.
  3. Proven experience in B2B technology marketing within the data storage industry. Tape experience is highly desirable.
  4. Track record of successfully launching and driving the adoption of complex technology products.
  5. Strong analytical skills with the ability to translate market research and customer insights into actionable strategies.
  6. Exceptional communication and presentation skills, with the ability to articulate complex concepts in a clear and compelling manner.
  7. Experience in managing and mentoring teams, with strong leadership and collaboration skills.

COMPENSATION:

Base salary range: $180,000 to $200,000 annually. While this salary range is a good faith and reasonable estimate, a candidate’s actual salary will be competitive based on a variety of factors including the candidate’s knowledge, skills, experience, and location. In addition, this position is eligible to receive incentive compensation based on contribution, company performance, and/or individual results achieved. Stock options will also be granted.

BENEFITS:

Spectra provides a casual work environment and a compensation structure that rewards contribution and hard work. Our comprehensive benefits package includes:

  • Medical, dental, and vision insurance
  • 401K with matching
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) options
  • Short-term and long-term disability insurance
  • Employee Assistance Program
  • Paid vacation, holidays, and sick time
  • Educational Reimbursement
  • Hybrid Work options

WHY SPECTRA?

Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra is an entrepreneurial, private company with more than 40 years of proven success preserving, protecting, and defending the world’s data. Spectra offers a challenging, flexible, and creative work environment. Our culture is one that drives personal opportunity and advancement and rewards high performance while maintaining a high-quality work-life balance. Work out on your own or with our trainer at one of the on-campus gyms; enjoy a people-first work culture and grow in your career with peers second to none.

Applications will be accepted on an ongoing basis until the requisition is closed.

*** Spectra Logic is committed to the practice and policies of equal employment opportunities in the recruitment, employment, and promotion of all associates without regard to age 40 and over, race, color, religion, sex, sexual orientation, disability, gender, gender identity, gender expression, genetic information, status as protected veteran, national origin, or any other applicable status protected by state or local law.

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