B2B Vertical Marketing Manager

2 weeks ago

Memphis, United States Terminix International Company, L.P. Full time
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period

For more information about our benefits, see below

We are proud to be a member of the Rentokil family of companies, the global leader in Pest Control and other services across more than 90 countries. We pride ourselves on being a trusted partner to many of the world's leading brands and serve consumer and business customers across multiple industries. We are extremely proud of our legacy of excellence and constantly work to fulfill our mission to "protect people, enhance lives, and preserve the planet."

What does our B2B Vertical Marketing Manager do?

This role is responsible for developing and executing marketing campaigns and messaging to generate awareness, demand and interest in the organization's products and services within their designated targeted verticals. Their primary goal is to generate leads for the sales team, measuring the effectiveness of campaigns that grows share in their target verticals and ultimately results in revenue growth for the company. This role serves as the internal "expert" on their target verticals, including development of unique value propositions, messaging, tools, etc. to create differentiation and establish leadership by vertical. It is their responsibility to ensure the sales team has the training and tools they need to effectively prospect and sell in their target verticals.

Responsibilities and essential job functions:
  • Develop unique value props, campaigns, messaging and tools to support target verticals.
  • Develop and maintain vertical playbooks, including key customer personas.
  • Ensure sales team has the insights, tools and training needed to effectively prospect and sell in each vertical.
  • Driving lead generation and revenue growth through strategic marketing programs and tactics for targeted verticals (industries).
  • Partner with Commercial Product and Pricing team to drive revenue and EBITDA growth through execution of vertical-based bundling strategy.
  • Develop and implement customer acquisition campaigns from the initial brainstorming and research phase through production, implementation across various channels, debriefing, and reporting.
  • Create and optimize landing pages and forms to optimize conversion rates.
  • Plan, manage, optimize vertical-based multichannel content to feed different marketing and sales funnel stages.
  • Understand and guide efforts in graphic design and website creation and maintenance.
  • Analyze and report on campaign performance to measure the effectiveness of campaigns and make data-driven decisions to optimize performance.
  • Collaborate with sales teams to ensure that the leads generated are high-quality and aligned with the company's customer profile.
  • Build vertical-based expertise by staying up-to-date on industry trends and competitors to ensure that marketing efforts are relevant and effective.
  • Track budget to ensure marketing campaigns and other efforts are executed within the approved budget.
  • Serve as vertical "expert" to ensure all programs and communications deliver to expected customer needs.
What do you need?
  • Bachelor's degree in marketing, communications, or a related field.
  • Candidates must have 3-5 years of experience in marketing, demand generation, lead generation, or digital marketing.
  • Strong understanding of B2B sales and marketing principles, including account-based marketing, value proposition, content strategy and development, product promotion, and go-to-market planning and programs.
  • Deep knowledge of targeted lead generation, development, nurturing, and management.
  • Pest and/or service industry experience highly preferred
  • Strong project planning skills with the ability to start work early in the project life cycle.
  • Ability to edit highly technical work and translate it to reach different audiences.
  • Expert editorial knowledge and ability to ensure content and messaging adheres to established brand guidelines.
  • Experience with analytics and data-driven decision-making.
  • Proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint) or Google Tools (Gmail, Docs, Sheets, Slides).
  • Experience with HubSpot - required
  • Experience with other marketing automation tools, such as Marketo, Pardot, or Marketing Cloud preferred
  • Understanding of CRM tools, principles, practices, and applications.
  • Tech-savvy, capable of troubleshooting marketing and sales technology challenges.
  • Must pass pre-employment background screen.
#LI-Remote

Why Choose Us?

A career with the Rentokil family of companies can be a professional trajectory filled with opportunity. We pride ourselves on being a world-class team that rewards high performance, and we love to promote from within. We offer competitive pay and many of our roles offer performance incentives.

Below you'll find information about some of what we have to offer. All Full-Time Colleagues qualify for the following and Part-Time Colleagues qualify for most benefits after they meet certain criteria.

Click here to read more about our Total Rewards Program which includes:

Professional and Personal Growth
  • Multiple avenues to grow your career
  • Training and development programs available
  • Tuition Reimbursement benefits (for FT Colleagues)
Health and Wellness
  • Full-time colleagues are eligible to begin enrollment immediately upon hire with benefits starting on day 1
  • Health benefits including Medical, Dental, Vision, Disability, and Life Insurance plus much more
Savings and Retirement
  • 401(k) retirement plan with company-matching contributions
Work-Life Balance
  • Vacation days & sick days
  • Company-paid holidays & floating holidays
  • A company mindset that prioritizes health, safety, and flexibility


We are looking for individuals who want to make a difference where our customers live and work. Is that you?

This company is a Drug Free workplace.

Our companies are proud to be Affirmative Action (AA) and Equal Opportunity Employers (EOE) inclusive of veterans and those with disabilities.

California residents click here to review your privacy rights.

By applying to this position, you consent to receive an initial text message to collect your communication preferences. Message and data rates may apply. You can opt-out any time.

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