Manager, Marketing
4 weeks ago
Responsibilities:
- Develop, manage and execute digital marketing campaigns across search, display, social media, SMS marketing and email marketing to deliver established business goals.
- Write, design, send and optimize automated and triggered email campaigns targeting key audiences with personalized messaging and offers; continuously testing to improve delivery, open rates and click through.
- Oversee and assist in the creation and production of marketing materials, including brochures, flyers, posters, graphics and more, ensuring consistency and high- quality standards.
- Create and update web pages for the Memphis Redbirds website.
- Closely track and report overall campaign performance, while devising strategic recommendations regarding how to improve levels of engagement and conversion.
- Coordinate and distribute credentials to media members for all home games.
- Oversee and execute media relations plans including, but not limited to news pitches, releases, feature stories, and game recaps.
- Strong organizational skills, including the ability to work simultaneously across multiple projects
- Experience designing web content in management systems (Forge, Shopify, WordPress)
- Knowledge of AP Style
- Proficient with Adobe Suite, Microsoft Office and social media planning tools (Sprout Social, Hootsuite, etc.)
- Bachelor's degree (B. A.) from four-year college or university
- At least 2 years of related digital marketing or communications experience
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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