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Senior Paid Search Strategist

3 months ago

Minneapolis, United States Colle+McVoy Full time
Job Overview

Colle McVoy is a full-service creative agency and certified B Corp known for building enduring relationships between forward-thinking brands and people. Creating the first AI-powered La-Z-Boy recliner and getting people hooked on eating Perdue chicken feed is a casual Monday. Our crew of intrepid thinkers may also be behind why you roam retail store aisles and how you satisfy snack attacks.

Colle McVoy's culture lives in what we call the Great Wide Open. We believe these times of rapid change are filled with opportunities, so we constantly strive to push the boundaries of creativity, pressure test best practices and create new brand futures. To thrive, we need people who are fearless and adventurous, relentlessly pushing past conventional boundaries into interesting new spaces. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Senior Paid Search Strategist
Are you obsessed with all things Google, YouTube and Amazon? Do you see paid search as more than an advertising opportunity but a platform for robust business, brand and audience insight? If so, we have the perfect career opportunity for you.

We're on the search (pun intended) for an experienced hands-on keyword guru to join Colle McVoy's established paid search practice. The ideal candidate will deliver both on recommending paid search strategy and managing campaigns across multiple clients as well as delivering search-based thought leadership to the media department and agency at large. While dedicated to paid search, we're also seeking someone who understands performance media and is curious, collaborative, outgoing and passionate about not only about their craft but all things media, data, marketing and culture.

Responsibilities

  • Manage day-to-day SEM responsibilities across multiple clients and engines and platforms (Google Ads, MSA, etc.) This includes keyword creation and optimization, ad copy creation, A/B testing, and keyword bid management.
  • Manage day-to-day Google Ads products (YouTube, Performance Max, Shopping, etc.).
  • Train and mentor junior team members on best-in-class execution, management, and insights on paid social platforms
  • Collaborate with media strategy/planning teams to advise, create and manage paid search media recommendations across multiple clients
  • Provide client reporting and insights based on client goals
  • Partner with our SEO specialists and Data Science team on holistic search recommendations (organic, paid) and campaign insights
  • Develop and facilitate external media partner relationships
  • Proactively report on leading search-based tools/platforms to evolve agency capabilities and expand cross-discipline education
  • Report on industry trends and provide point-of-view documents to internal and external teams
  • Partner with our brand strategy and account management teams to create paid search-based audience and campaign insights
  • Working within our digital media investment team, help actively grow the agency's paid search practice and expand this internal team through new business and organic growth
Required Skills
  • Minimum 5-year paid search experience, preferably agency side
  • Experience with multiple SEM platforms and products
  • Strong experience in Excel, PowerPoint Google Tag Manager, and Google Analytics
  • Google Search Certification preferred
  • Retail category and local media experience preferred
  • Feed management experience preferred
  • Confident and resourceful, can function with minimal supervision
  • Eager to learn within a collaborative team setting
  • Has excellent organizational skills and attention to detail
  • Able to multi-task and prioritize effectively
Qualifications
  • Bachelor's degree or equivalent industry experience
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook
  • Ability to travel as needed


About Colle Mcvoy

Named a 2024 Ad Age A-List Standout Agency and Adweek's 2023 Midsize Agency of the Year, Colle McVoy's nimble talent model unlocks holistic creative problem solving with capabilities that span the entire marketing ecosystem: brand and influencer strategy, design, experiential, social, branded content, media, earned creative PR and more. Backed by an award-winning culture, we've earned Best Place To Work honors year over year. For more information, visit collemcvoy.com or follow us on LinkedIn, Instagram, Facebook or X.

We are an Equal Opportunity Employer.