Search Optimization Specialist
4 weeks ago
Job Title: Search Specialist
Job Description:
Marcomm Inc. is seeking a highly skilled Search Specialist to join our team. As a key member of our multifunctional team, you will be responsible for creating customer experiences on our client's company website.
Responsibilities:
* Lead the execution of our client's website organic search digital marketing campaigns aimed at multiple customer segments
* Manage communication, workflows, and timelines with internal web teams and business stakeholders
* Conduct competitor research, keyword mining, meta-data implementation, and search performance monitoring
* Run global paid search campaigns as needed and deliver strong ROI
* Partner with content strategists and other team members to inform web site content and optimal page design
* Produce and maintain search dashboards and monitor and analyze KPIs
* Track search performance of key web pages and competitors and provide strategic recommendations on maintaining/enhancing search results
* Utilize search tools to identify and prioritize performance and technical issues and work with cross-functional teams to bring them to resolution
* Represent the business in search practitioner meetings to prioritize and test search enhancements, create and educate teams on search strategies
* Provide subject matter expertise to Area colleagues; train and educate as needed
Requirements:
* Bachelor's degree or equivalent experience
* 3+ years of search optimization experience
* Working knowledge of digital media planning and buying
* Familiarity with search platforms, algorithms, and tools (e.g. Google Search Console, Google Ads, Adobe, WebTrends, etc.)
* Understanding of data analytics and ability to evaluate data to identify website performance issues
* Ability to manage multiple requests efficiently and meet deadlines
* Strong attention to detail with an analytical mind and problem-solving skills
About Marcomm Inc.
Marcomm Inc. is headquartered in Minneapolis. We offer dynamic, fun, and fast-paced marketing, interactive, digital, and creative jobs. Our employment package is best-in-class because we're committed to hiring the brightest, most qualified talent available. For more information, visit our website at www.marcommdept.com. Follow us on LinkedIn.
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