Digital Advertising Strategist

4 days ago


Birmingham, Alabama, United States EBSCO Full time
Job Title: Digital Advertising Specialist

Job Summary:
The Digital Advertising Specialist will lead paid advertising efforts to optimize existing performance, identify new audiences, and develop sales growth opportunities across a range of platforms for PRADCO Outdoor Brands.

Key Responsibilities:
• Owns Amazon Marketing Services
• Oversees and optimizes Google Ads and Bing Ads campaigns for direct-to-consumer e-commerce brands
• Develops, executes, and maintains multiple SEO strategy plans
• Manages account budgets across all channels, ensuring monthly spend aligns with allocated budgets and financial goals
• Develops and implements test strategies (inclusive of, but not limited to: asset groups, bidding, copy, placements, etc.)
• Utilizes software programs to conduct comprehensive keyword research and gather competitor insights, informing and enhancing the strategy for future advertising campaigns
• Manages other digital campaigns such as YouTube, display, and remarketing/retargeting
• Explores and makes recommendations on new advertising platforms, services, and tools
• Daily campaign optimization and reporting on campaign performance and KPIs

Requirements:
B.S. or B.A. from an accredited college/university in Marketing, Business, Data Analytics or related field.
A minimum of 2 years' experience-Successfully handling Paid Search, and
Managing online campaigns across a variety of vendors (i.e. Google Ads, Bing Ads, Amazon Ads)

Preferred Skills:
Knowledge of fundamental market research techniques; demonstrated ability to develop research strategies to determine customer requirements and evaluate market competition
Deep understanding of best practices for campaign structure and organization across Amazon, Google, and Bing Advertising channels
Possess excellent project management track-record: digital advertising
Advanced knowledge of Looker Studio; Microsoft Office Suite; Outlook; PowerPoint and Excel
Outstanding organizational, interpersonal and communication (written and verbal) skills
Strong analytical and problem-solving skills, results driven.
Copywriting experience
A background in the hunting, fishing or outdoor sporting goods market is highly preferred

Company Overview:
PRADCO Outdoor Brands (PRADCO) manufactures and markets major hunting and fishing brands and products. We are a leader in producing game calls, scents, attractants, game feeders, game cameras, tree stands and fishing lures. PRADCO Hunting owns the brands Moultrie, Summit, Knight & Hale, Code Blue, Texas Hunter Products and Whitetail Institute. PRADCO Fishing owns more than 20 brands including Bobby Garland, Booyah, Heddon, Lindy, Rebel, Thill, and YUM. For more information on PRADCO products, please visit our website.

Benefits:
PRADCO team members participate in a selection of outstanding benefits, including:
Profit Sharing Trust, Excellent Medical/Dental/Drug/Vision benefits, and many other benefits.

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