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National Account Manager-Convenience
2 months ago
The National Account Manager (NAM) reports directly to the Director of Sales and Marketing and is primarily responsible for achieving and exceeding the budgeted annual revenue goals for the convenience, travel, and military channels. Among the areas of focus are hunting and winning new national accounts, distributor partners, demand forecasting, and developing effective trade promotions to meet growth metrics. In addition, the NAM will be charged with managing select existing customer accounts to reach revenue growth goals.
Duties/Responsibilities:
- Achieve annualized revenue growth plan through a consultative selling approach, prepare Requests for Proposals (RFP), and onboard new accounts.
- Strategize and execute growth initiatives for current customers.
- Lead the selling effort and manage current business.
- Manage and motivate broker partners to drive business goals.
- Plan, execute, and evaluate trade spend programs that drive incremental growth.
- Prepare annual sales plan and budgets by customer/channel and develop account strategies.
- Calculate and accurately forecast monthly account demands.
- Prepare and execute pricing models within specified margin thresholds.
- Consistently utilize the Customer Relationship Management (CRM) tool.
- Develop and execute successful sales plans for new product launches.
- Collaborate cross-functionally with customer service, marketing, and operations.
- Complete other duties as assigned.
- A minimum of five years’ work experience in the food industry.
- A minimum of three (3) years sales or business development experience is required. Experience in national account selling is a plus.
- A minimum of a Bachelor’s degree is required. A degree in economics, business, marketing, supply chain management or a related field of study is preferred.
- Demonstrated experience with accurate forecasting and a history of partnering with the operations team.
- Excellent verbal and written communication skills.
- Excellent negotiation skills.