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Director of Foodservice Customer Marketing

2 months ago

Frisco, United States Keurig Dr Pepper Inc. Full time

Director of Foodservice Customer Marketing As Director of Foodservice Customer Marketing at Keurig Dr Pepper, you will be responsible for the development of foodservice customer marketing and digital strategies across all channels to include QSR, FSR, Convenience Retail, and Non-Commercial. You will lead, develop, and support the Foodservice marketing team responsible for developing and executing integrated digital and in-outlet marketing solutions across the priority brands within the Keurig Dr Pepper portfolio. You will lead the end-to-end strategic approach, supporting the sales growth targets leveraging all path-to-purchase conversion drivers (digital and in-store) for joint business success. Along with the growth app-based digital order origination, activation remains a crucial point in the path-to-purchase journey so you will lead the development of attention-grabbing marketing events, inspirational POS materials, and collaborated with your key accounts to intercept and impact buying behaviors. In this role, you will have the exciting opportunity to lead, develop, and enable a team of professional marketers as they craft meaningful customer and consumer value propositions that grow sales and profitability for KDP and its foodservice customers. This role requires strong collaboration across many internal and external partners, as well as strong project management skills, proficiency in setting a strategic vision, and the ability to influence at all levels. RESPONSIBILITIES People Leadership Lead and develop a team of Customer Marketing Managers to deliver meaningful and differentiated marketing programs designed to engage consumers, build KDP brands, and drive sales and profitability for foodservice customers Strategic Planning Set long-term team vision and define path to success ensuring all marketing efforts support the KDP Foodservice Strategic Growth Plan Own the creation of annual strategic planning that will result in defined ways of working, prioritized marketing efforts, and key focus areas that will fuel growth in all foodservice channels Marketing Program Development Utilize industry, shopper, and consumer insights, as well as KDP portfolio value proposition and customer strategic objectives, to oversee the creation of strategic marketing plans that deliver value for KDP and its foodservice customers Oversee the creation and maintenance of a best-in-class foodservice digital shelf and define approach to brand execution and amplification in third-party delivery apps Leverage strong financial acumen to manage marketing trade investments and ensure all customer marketing initiatives maximize ROI Internal and External Collaboration Align KDP internal customers and teams such as category/brand leads, consumer and shopper insights, commercialization, sales, and bottler leadership to enable successful creation and execution of marketing programs Own and nurture relationships with key creative agencies, research partners, and digital technology vendors. Identify new technologies to support strategic marketing programs and improve performance Sales Enablement Participate in key account meetings to influence customers through strong presentation development and delivery, and excellent communication skills Partner with sales to align on critical program objectives and post-program reporting of results. Collectively evaluate results and make optimization recommendations for future marketing programs 104089 Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.