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Vice President, Marketing
2 months ago
Monumental Sports & Entertainment (MSE) is one of the largest integrated sports and entertainment companies in the country with one of the most diverse partnership groups in all of sports. MSE owns and operates seven major and minor sports teams: 2018 NHL Stanley Cup Champion Washington Capitals, NBA's Washington Wizards, WNBA's 2019 Championship Washington Mystics, NBA G League's Capital City Go-Go, 2021 & 2020 NBA 2K League Champion Wizards District Gaming and Caps Gaming, an esports sub-brand of the Capitals. Additionally, it holds a significant investment in a seventh professional team, Team Liquid, an endemic esports team owned and operated by aXiomatic, in which MSE is an investor.
In September 2022, MSE acquired the regional sports network, then-called NBC Sports Washington and newly rebranded as Monumental Sports Network. Monumental Sports Network now holds the exclusive local television media rights to Capitals', Wizards', and Mystics' games. The network is both a linear channel and a digital operation. Prior to acquiring the linear platform, the digital platform was launched by MSE in 2016, as the first-of-its-kind regional sports network for digital, mobile, and streaming platforms. Those linear and digital platforms are now combined and join Caps Radio, Wizards Radio, MSE Outdoor and Monumental Productions for a full suite of six media enterprises.
In addition to Capital One Arena - a venue which hosts 3M+ visitors across over 250 events annually, MSE also manages MedStar Capitals Iceplex (training facility for the Capitals), MedStar Health Performance Center (training facility for the Wizards, Mystics, and Go-Go) and EagleBank Arena (a 12,000+ live event venue on George Mason University's campus).
In July 2020, MSE partnered with William Hill (subsequently acquired by Caesars Entertainment) to open the first ever in-arena sportsbook in North America, now called Caesars Sportsbook. The space now also boasts a destination culinary experience, Guy Fieri's DC Kitchen + Bar.
MSE opened "District E powered by Ticketmaster" in the spring of 2023, a flagship esports and entertainment venue. This 14,000-square-foot live-event theater offers a 365-day-a-year series of immersive experiences in esports, music, culinary excellence, event programming, and community events.
MSE proudly promotes its core values for all those that interact with the company. As a member of our team:
- You will provide first-class customer service and value for our fans.
- You will champion a double-bottom line that engages, unifies, and gives back to the community we serve.
- You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.
- You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.
- You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.
- You will innovate. We are nimble and first to market. We are not averse to risk.
- You will have fun. We are in the business of happiness.
Position Overview: The Vice President of Marketing leads, develops, and drives overall brand marketing and DTC acquisition strategies for the All-In-One Net. This position leads the strategy and implementation of marketing campaigns, including, tune-in messaging, DTC acquisitions, DTC benefit development, social media strategy, paid media, etc. This role will work closely with the SVP of Digital Media and VP of Programming strategy to drive ratings, DTC subscriptions, app downloads, and social media engagement. Additionally, the VP will coordinate with team marketing groups to coordinate efforts.
Are you a dedicated media marketing leader? We'd love to hear from you
Responsibilities:
- Set the strategic direction for the network marketing and social teams to meet DTC acquisition goals, brand awareness, and linear ratings.
- Lead, manage, and grow a staff of 5+ people.
- Own, manage, and track the networks marketing budget.
- Oversee the entire creative development process from ideation to assignments, and execution of all assets with the internal design team.
- Leverage user and fan data, metrics and insights from internal Business Intelligence team and other sources to help guide and inform strategies, messaging, prioritization, optimization and subscription offerings.
- Collaborate with Programming and Social teams to align marketing initiatives.
- Develop, organize, and track delivery of creative assets for multiple platforms, DTC, Social, linear, web, etc.
- Set strategy and complete email/newsletter correspondence with Monumental first party data to drive DTV subscriptions and engagement.
- Establish positive relationships with key partners throughout the organization, team marketing, team social, network programming and social.
- Develop grassroots strategy which drive network awareness and drive DTV subscriptions.
- Other duties as assigned.
- Bachelor's Degree, MBA preferred.
- 10+ years of experience working in marketing for media or digital company with experience leading brand, customer acquisition.
- Experience and confidence in working with data scientists to inform paid marketing strategies.
- Detailed oriented strategic problem solver who can prioritize and implement upon the plan within a fast-paced environment under demanding timelines.
- Third party agency experience.
- Deep understanding of creative and production processes in both traditional and non-traditional media.
- Stellar interpersonal, written, and verbal communication skills and presentation skills.
Pay Range: $190-230k USD.
Benefit Eligibility: This role is eligible to participate in health and welfare benefits.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
