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Overview: Responsible for directing all strategic and ad hoc customer analytics initiatives for M&T Bank. The strategic and ad hoc analytics team focuses on answering critical and unique business questions by conducting quantitative and statistical analysis. Primary Responsibilities: Develop and direct a variety of fact-based analyses that aid Senior Management in making decisions relating to the creation or expansion of new or existing services. Develop creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential. Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying acquisition, cross-sell, up-sell, and retention opportunities. Evaluate opportunities to improve customer profitability, targeting efficacy, offer appeal, channel preference, product and service bundling, customer loyalty, etc. Oversee the validation, tracking and monitoring the performance of statistical models, and development of next-generation models. Participate in strategic marketing decisions relating to customer needs, preferences, behaviors and segmentation, as well as advertising, direct marketing, and digital marketing efforts. Interpret results of analyses, translate insights into actionable recommendations, present the insights and recommendations to senior management and work closely with business partners to integrate and operationalize the recommendations in the business strategies, plans and tactics. Adhere to applicable compliance/operational risk controls in accordance with Company or regulatory standards and policies. Promote an environment that supports diversity and reflects the M&T Bank brand. Maintain M&T internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators, as applicable. Exercise usual authority of a manager concerning staffing, performance appraisals, promotions, salary recommendations, performance management and terminations. Complete other related duties as assigned. Scope of Responsibilities: Serve as a member of the Customer Analytics leadership team and focus on continuously enhancing and evolving our strategic and ad hoc analytics capabilities. Supervisory/ Managerial Responsibilities: Responsible for the leadership, coaching, development and superior performance of a group of 2 onshore team members and about 3-5 offshore team members. Education and Experience Required: Master’s Degree or an MBA, preferably in a quantitative (statistics, economics, operations research, etc.) or related field. 7+ years of relevant work experience. In-depth knowledge of statistical tools (e.g., SAS, SPSS) and techniques (linear regression, time series analysis, factor analysis, cluster analysis etc.) used for modeling, segmentation, and in-depth data analysis Location Buffalo, New York, United States of America M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.
