Digital Designer

6 days ago

Buffalo, New York, United States Lighthouse Technology Services Full time
Job Title: Digital Designer

Lighthouse Technology Services is seeking a talented Digital Designer to join their team. This is a direct hire role and is open to hybrid candidates in Buffalo, New York.

Position Overview:

We are looking for a highly motivated Digital Designer to create high-quality and engaging user experiences through developing, implementing, and optimizing our digital properties and marketing campaigns across all channels.

The right individual will have in-depth knowledge of graphic design, styles and layout techniques, as well as experience with website performance management.

You will play a pivotal role in extending our brand presence and storytelling through online and digital mediums.

Key Responsibilities:
  • Lead the conceptualization, design, and development of brand-focused content, ensuring alignment with the overall brand strategy, marketing campaigns, and storytelling initiatives.
  • Implement UX/UI initiatives across marketing channels to integrate compelling design elements that enhance user experience and align with technical capabilities.
  • Maintain and enhance brand consistency across all digital platforms, aligning web content with brand guidelines and values.
  • Translate business and marketing objectives into designs that are clear, compelling, visually exciting, easy to use and emotionally engaging.
  • Bring expertise in content design, emphasizing the communication of brand stories, product technology, innovation, events, and editorial content.
  • Create designs that are responsive across various devices, ensuring seamless experiences on desktops, tablets, and mobile devices.
  • Stay updated on industry trends, design tools, and technologies to bring fresh and innovative ideas to extend the brand content.
  • Conduct regular quality checks on the websites to identify and resolve any design-related issues, ensuring optimal performance and user satisfaction.
Requirements:
  • 3-5 years of experience in graphic design, including previous work specifically in visual brand development and web or UI design.
  • Experience with graphic design tools such as XD, Figma, and Adobe Creative Suite including strong knowledge of Photoshop and Illustrator.
  • CMS management (preferably Wordpress) experience required.
  • Bachelor's degree in design, graphic design, computer science, or a related field.
  • Proven experience as a Web Designer, with a strong portfolio showcasing previous brand-focused web design projects.
  • Strong understanding of UX/UI principles and best practices.
  • Expertise in content design, with a focus on communicating brand stories, product technology, innovation, events, and editorial content.
  • Ability to collaborate effectively with the UX and dev teams.
  • Ability to work independently and as part of a collaborative team.
  • Excellent communication and presentation skills.
  • Strong attention to detail and strong project management skills; ability to manage multiple, competing priorities.
  • Energetic, fast-learning with a desire to work in a results-oriented, hands-on environment.
Preferred Qualifications:
  • Industry Experience with B2B, SaaS, or technology company.
  • Proficient in design tools such as Adobe Creative Suite and Figma.
  • Knowledge of CRM tools (Preferrably Salesforce).
  • Experience using a project management tool (Asana, ClickUp, Notion).
Salary Range:

$55,000-$75,000 Annually

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