Marketing Manager

3 weeks ago

Washington, United States John F. Kennedy Center , Inc. Full time
About The Kennedy Center

"I am certain that after the dust of centuries has passed over our cities, we, too, will be remembered not for victories or defeats in battle or in politics, but for our contribution to the human spirit." - President John F. Kennedy

The Kennedy Center is the nation's cultural center and living memorial to President John F. Kennedy. Located on the banks of the Potomac River in Washington, D.C., the Center presents performances across all genres, and is also home to artistic affiliates Washington National Opera and National Symphony Orchestra.

At the Kennedy Center, we strive to foster belonging and empowerment at work. We are able to advance our mission because of our committed and passionate employees. We are fortunate to be able to leverage their diverse perspectives, life experiences and skills to inform how our workplace can be a safe, transparent, and replenishing community. The Kennedy Center is an equal opportunity employer and does not discriminate against any employee or applicant based on race, religion, gender identity, sexual orientation, disability, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.

Mission Statement: As the nation's performing arts center, and a living memorial to President John F. Kennedy, we are a leader for the arts across America and around the world, reaching and connecting with artists, inspiring and educating communities. We welcome all to create, experience, learn about, and engage with the arts.

Why Join Us

We offer a comprehensive range of benefits to all full-time employees including:
  • Staff offers for discount tickets
  • Retirement plan with organization matching (after 1 year of employment)
  • Qualifying employer for the Public Student Loan Forgiveness Program (PSLF)
  • Commuter programs including pre-tax options for discounted parking and SmartBenefits (WMATA)
  • Annual Leave, Sick Leave, and Personal Days available immediately upon hire
  • 11 paid holidays per year
  • Medical, Dental, and Vision benefits with FSA and HSA options, and paid FMLA
  • Flexible work arrangements
  • We like to have fun Check out the Kennedy Center National Dance Day 2024 staff video
Job Description

The Marketing Manager for Jazz, Hip Hop, and Contemporary Music at the Kennedy Center is responsible for leading the development and execution of marketing strategies for these key programs. Reporting to the Vice President of Marketing, the Marketing Manager plays a pivotal role in crafting marketing strategies tailored to Jazz, Hip Hop, and Contemporary Music, aimed at maximizing audience engagement and revenue generation opportunities.

Under the guidance of the Vice President of Marketing, the Marketing Manager oversees all aspects of marketing strategy for the Kennedy Center's Jazz, Hip Hop, and Contemporary Music programs. This includes affinity relationship marketing activities, planning, data analysis, and reporting. The manager is responsible for determining and developing the value proposition for these genres, ensuring that the unique benefits and appeal of each program are clearly communicated to target audiences. Additionally, the manager implements dynamic pricing strategies to maximize revenue, adjusting ticket prices based on demand and other factors to optimize sales and attendance. The manager also serves as a liaison between internal staff and external representatives to ensure seamless coordination and alignment of marketing efforts.

Additionally, the Marketing Manager supervises the Assistant Marketing Manager, Comedy & Special Programming, helping develop and optimize campaigns for revenue generation. This role also provides mentorship, guidance, and professional development opportunities to foster their growth and success.

Key Responsibilities
  • Lead the development and execution of marketing strategies for Jazz, Hip Hop, and Contemporary Music, including planning, dynamic pricing, data analysis, and reporting.
  • Create season planning documents, detailed revenue projections, and strategic marketing plans.
  • Supervise and support Assistant Marketing Manager, Comedy & Special Programming, ensuring effective campaign development and execution while fostering professional growth and optimizing strategies for increased revenue generation
  • Serve as a liaison between internal staff and external representatives, ensuring seamless coordination of marketing efforts
  • Build and maintain various CRM lists in Tessitura
  • Collaborate with cross-functional teams to coordinate marketing initiatives and maximize audience engagement.
  • Other duties as assigned.
Key Qualifications
  • Bachelors degree preferred; must have at least 4-6 years professional experience in sales, marketing or performing arts management. Theater marketing experience preferred.
  • Must be comfortable working in a fast-paced team environment. In addition, the candidate must possess strong analytical skills and have the ability to produce effective oral and written communications. The person must maintain a high level of productivity and have increased attention to detail. He/she/they must also possess advance capabilities with standard personal computing programs. A working knowledge of CRM systems...Tessitura preferred.
  • Candidate must be local or willing to relocate to the DMV area. Relocation assistance is not provided.

Additional Information

Travel up to 2% may be required.

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