Marketing Manager

1 day ago

Washington, United States Perpetual: Full time

We are seeking a Marketing Manager for our retained client, a global trade association, to work alongside marketing and communication team members, as well as outside partners (e.g., agencies, freelancers and creatives) to position and enhance the overall awareness, value proposition and equities of the organization via the marketing of its vast event offerings.


Reporting to the Director of Marketing, this role is primarily ONSITE in the Greater Washington, DC area; please do not apply if you are seeking a remote role.


Responsibilities

  • Create and implement omni-channel marketing strategies, establishing positioning, articulating value proposition, identifying relevant target audiences, and developing plans with clear goals and objectives.
  • Lead the end-to-end execution of marketing campaigns for a portfolio of proprietary educational offerings and events, leveraging internal expertise and cross-functional collaboration.
  • Prepare and monitor the marketing budget for multiple event campaign budgets and allocate funds wisely.
  • Manage creative, providing clear briefs and guidance on creative direction to achieve objectives for all public-facing communications (print, digital, and video) across a wide range of campaigns.
  • Review the effectiveness and impact of current marketing initiatives using analytics to gain insights to optimize strategies and assess against goals.
  • Stay informed on industry marketing and advertising trends for events, incorporating relevant insights into future planning.


Qualifications

  • Bachelor’s degree in marketing, business, or related field
  • 3+ years of experience in event marketing
  • Experience working at an agency preferred
  • Proven success in developing integrated marketing plans and campaigns
  • Strong knowledge of marketing strategies, channels and branding

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