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Marketing Manager

2 months ago

Washington, United States Hyertek Full time
  • Brand Positioning:
    • Develop and refine HyerTek's brand positioning strategy.
    • Ensure consistency and alignment of marketing messages across all platforms.
  • Website Management:
    • Oversee the complete rebuild of the website.
    • Maintain and update the website with new content, ensuring SEO optimization.
    • Develop a dedicated section for thought leadership content.
  • Content Creation and Management:
    • Create and manage a content calendar for blogs, whitepapers, case studies, and videos.
    • Write and publish regular blog posts and guest articles.
    • Develop educational content and detailed case studies.
  • Social Media Management:
    • Optimize and manage company profiles on LinkedIn, Twitter, and Facebook.
    • Regularly post updates, articles, and insights.
    • Engage with followers and respond to comments and messages.
  • Event Planning and Coordination:
    • Identify and register for key industry events and conferences.
    • Coordinate logistics for event attendance, including travel and booth setup.
    • Prepare marketing materials and presentations for events.
  • Email Marketing:
    • Develop and manage email marketing campaigns.
    • Create and send newsletters, promotional emails, and event invitations.
    • Segment email lists to target specific audiences.
  • Market Research and Analysis:
    • Conduct market research to identify trends and opportunities.
    • Analyze industry reports and data to inform marketing strategies.
    • Monitor competitor activities and adjust marketing tactics accordingly.
  • Performance Tracking and Reporting:
    • Track key performance indicators (KPIs) for all marketing activities.
    • Prepare regular reports on marketing performance and ROI.
    • Use analytics tools to measure the effectiveness of campaigns and adjust strategies.
  • Customer Engagement:
    • Develop strategies to enhance customer engagement and retention.
    • Gather and analyze customer feedback to improve marketing efforts.
    • Implement customer satisfaction surveys and follow-up processes.
Content Creation Objective (All Forms)
  1. Case Studies
  2. Whitepapers
  3. Blog Posts
  4. Infographics
  5. Videos
  6. Podcasts
  7. Webinars





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