Marketing Science Lead, Travel

4 months ago

Santa Monica, United States Bee Talent Solutions Full time

We're seeking a Marketing Science contractor to join our client's Measurement Team

Responsibilities:

  • Be the primary driver of performance improvement across some of our top advertisers through a mix of learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping
  • Lead measurement, research, and learning plans for key clients in support of their media objectives and the long-term growth of the partnership
  • Develop a strategy, prioritization, and roadmap for ads measurement and insights product for your industry or verticals.
  • Work closely with Product and R&D teams to identify, prototype, and scale new solutions or capabilities for the broader Marketing Science team
  • Lead the scoping and development of custom multi-study meta-analysis in partnership with Data Science and R&D to understand the relative impact of different marketing strategies across digital platforms and media
  • Build measurement capability and advocacy across your vertical and with cross-functional partners
Required Skills:
  • Ability to structure and conduct analyses to generate insight and recommendations
  • Clear and concise communication; comfortable with presenting insights and recommendations to senior stakeholders
  • Understanding of measurement concepts, solutions, and underlying statistical fundamentals leveraged in the ads efficacy and measurement ecosystem
  • Subject matter expertise in at least one of the following areas; MMM, sales lift, brand lift, or econometrics modeling
  • Understanding of applied statistics including sampling approaches, causal modeling, time series analysis, and data-mining techniques
  • Proficiency with advanced analytical tools (e.g. SQL, R, SAS)
  • Access, analyze, interpret, and communicate ads performance insights using a wide range of standard data science tooling
  • Understanding of the vertical needs and ability to creatively apply measurement solutions and insights in a way that improves advertiser performance and the value proposition
  • A strong understanding of the digital advertising and measurement ecosystem
Required Education

Bachelor's degree in a quantitative or business field or equivalent years of experience

Required Years of Experience

5+ years of advanced analytics and measurement experience within a technology company, media agency, consulting firm, advertiser, or research company

Desired Skills
  • Advanced degree in business, math, economics, engineering, or a related field
  • Direct work experience with top performance or brand advertisers
  • Experience with ads measurement for one or more of the following verticals: Travel and Auto
  • Experience building and influencing client or partner relationships
  • Experience with team or peer leadership and development

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