Vice President Marketing

2 months ago

Santa Monica, United States Santa Monica Travel & Tourism Full time

Are you an experienced marketing professional looking to lead an exceptional team? Do you consider yourself a travel expert and love to highlight amazing opportunities for tourists and residents alike? Are your marketing plans successful and ambitious? Did you just save a bunch of money on your car insurance by switching to - wait, wrong ad


If you answered “Yes, that’s me” we want to discuss with our open Vice President of Marketing position with you. This position offers an exciting opportunity for a talented marketing professional to find new and exciting ways to creatively express the travel opportunities and experiences within the destination of Santa Monica. This position reports to our C-Level Executive team consistency of a CEO, COO & CPO.


Who is SMTT?

We're a Capricorn that likes long walks on the beach...the Santa Monica BEACH Santa Monica Travel & Tourism (SMTT) is the official travel and tourism promotion agency for the City of Santa Monica. It is our role to tell the story of Santa Monica to the world, promote the exciting and unique aspects of the Santa Monica experience and encourage visitors to stay longer and enjoy more of what our destination has to offer. SMTT is a non-profit, non-member organization governed by a board of 11 community individuals. SMTT operates three visitor center information centers. Check us out at www.santamonica.com.


What's COOL about working at SMTT:


  • Hybrid work structure, 3 days from home, 2 days in the office along with other events as needed.
  • Stellar medical, dental, vision, 401K, Aflac, parking, accrued vacation from day 1 and so much more.
  • We work at the beach The Santa Monica Community is a passionate city with amazing residents and visitors.
  • A FUN place to work, office culture is so important at SMTT and we want applicants who want to enjoy what they do here.
  • What she said, above this - a fun place to work.


Here's What You'll Oversee at SMTT:


  • Development of creative materials, advertisements, media buying, promotions, email marketing, website content that encourages engagement, SEO, SEM, CRM, systems and solutions. 
  • Ensure all brand messaging is consistent, nurturing and enriching all external perceptions of the organization and growing SMTT market share.
  • Lead the development, global deployment and ongoing refinement of destination brand experiences, tools and assets. 
  • Collaborate with Business Development Department to develop marketing strategies for international tourism and meetings/conference business. 
  • Implement a strategic content and marketing plan to advance SMTT’s brand identity.
  • Demonstrate a thorough knowledge of product information through marketing initiatives, market research, data analytics, brand strategy, media, leveraging trends and by analyzing challenges and opportunities that will influence the brand.
  • Analyze market trends and recommend changes to strategies based on analysis and feedback. Take calculated risks based on data-driven analytics.
  • Work in partnership with agency(ies) to identify potential new opportunities and develop plans and action steps to be instituted, managed and measured.
  • Evaluate and manage cooperative and strategic partnerships with Brand USA, Visit California, CalTravel, Los Angeles Tourism & Convention Board and other tourism offices. 
  • Clearly set expectations for all direct reports. Evaluate performance based upon expectations providing regular coaching and feedback. Encourage, motivate and improve staff production and consistency.
  • Plan and manage marketing department annual budget.
  • Prepare and present reports on marketing plans, results, data insights and budgets. 
  • Evaluate and negotiate contracts with advertising agencies, public relations firms, consultants and publishers. Develop these valued relationships. 
  • Oversee the hiring, training and professional development of Marketing Department staff. 
  • Actively network to seek out new talent and add strength to the organization. 
  • Facilitate, manage and track ongoing training for Marketing Department staff. 
  • Facilitate fun, remember, up there at the top we talked about culture, typing it again here to remind you that we like to have fun.


Requirements, you know the small print:


Skills/Experience: 


  • Bachelor’s degree in marketing or a related field (or equivalent experience).
  • 7+ years of professional experience in marketing and management (experience in destination marketing strongly preferred).
  • Exceptional interpersonal communication, relationship building and customer service. Strong communication (oral and written) and presentation/public speaking skills. 
  • Track record as a collaborative leader who excels in managing multiple projects and team members in a fast-paced work environment. 
  • Experience managing agency relationships.
  • Experience with branding, messaging and research.
  • Broad usage and understanding of marketing platforms.
  • Strong knowledge of the local market and its assets.
  • Able to travel as necessary and attend some work events outside of normal working hours.
  • Able to manage multiple projects, team members and agencies and resolve conflict effectively.
  • Problem-solving skills and ability to propose and direct successful solutions.
  • Ability to multi-task and to pivot quickly in a rapidly changing, fast-paced environment.
  • Tech savvy with proficiency in Microsoft Office, Mac operating systems, Adobe Creative Suite, customer/client relations databases and back-end website editing software.
  • Willingness to comply with all local, state, federal and company regulations.
  • Experience having fun.


Desired Traits/Abilities: 


  • Strategically focused and passionate about tourism.
  • Strong leadership skills with an inclusive and team-oriented focus.
  • Professional in appearance and manner.
  • Self-motivated and possessing a strong work ethic.
  • Detail-oriented, methodical and extremely organized work style.
  • Able to work autonomously yet still collaborate with others as needed.
  • Strong drive and a tendency to thrive in a very fast-paced, ambitious environment.
  • Professional, adventurous, positive and confident attitude.
  • Fun. A fun personality, good at puns and sarcasm.


If this sounds like the exciting opportunity we know that it is, and you want to bring your years of experience to help this DMO spread the word on what the world already knows, which is that Santa Monica is the iconic rockstar of beaches, then send your resume, a cover letter telling us about you, your salary requirements (don't waste your time if we're not in the same ballpark, buy a hotdog in a less expensive stadium) and contact information to employment@santamonica.com. If you really want to stand out, make the subject line read FUNVP2024 and tell us what you love most about Santa Monica in your cover letter.

  • Marketing Vice President

    2 weeks ago

    Santa Monica, California, United States Big Loud Rock Full time

    Job Title: Vice President MarketingAt Big Loud Rock, we're seeking a highly skilled and experienced Vice President of Marketing to lead our marketing efforts and drive business growth.About the Role:The successful candidate will be responsible for developing and executing comprehensive marketing strategies to promote our roster of rock artists. This includes...

  • Marketing Vice President

    2 weeks ago

    Santa Monica, California, United States Big Loud Rock Full time

    Job Title: Vice President MarketingBig Loud Rock is seeking a highly skilled and experienced Vice President of Marketing to lead the planning, direction, execution, and monitoring of marketing campaigns for our growing roster of rock artists.Key Responsibilities:Develop and execute frontline album release marketing plans with a focus on consumer-driven...

  • Vice President of Influencer Marketing

    4 weeks ago

    Santa Monica, California, United States Insight Global Full time

    Job Title: Vice President, InfluencerWe are seeking a highly skilled and experienced Vice President, Influencer to join our team at Insight Global. As a key member of our marketing team, you will be responsible for developing and executing influencer marketing strategies that drive business growth and revenue.Key Responsibilities:Prospect, identify, and...

  • Vice President of Marketing

    3 weeks ago

    Santa Monica, California, United States Santa Monica Convention and Visitors Bureau Full time

    About the RoleWe are seeking a highly experienced and skilled Vice President of Marketing to join our team at the Santa Monica Convention and Visitors Bureau. As a key member of our leadership team, you will be responsible for developing and implementing marketing strategies to promote the destination of Santa Monica and drive tourism growth.Key...

  • Vice President of Marketing

    4 weeks ago

    Santa Monica, California, United States Santa Monica Travel & Tourism Full time

    About the RoleWe are seeking a highly experienced and innovative Vice President of Marketing to join our team at Santa Monica Travel & Tourism. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that showcases the unique attractions and experiences of Santa Monica to a global...

  • Vice President of Marketing

    2 weeks ago

    Santa Monica, California, United States Santa Monica Travel & Tourism Full time

    About the RoleWe are seeking a highly experienced and innovative Vice President of Marketing to join our team at Santa Monica Travel & Tourism. As a key member of our leadership team, you will be responsible for developing and executing a comprehensive marketing strategy that showcases the unique attractions and experiences of Santa Monica to a global...

  • Vice President of Marketing

    1 month ago

    Santa Monica, California, United States Santa Monica Travel & Tourism Full time

    About the RoleWe are seeking a highly experienced and innovative Vice President of Marketing to lead our marketing efforts and drive business growth. As a key member of our executive team, you will be responsible for developing and executing a comprehensive marketing strategy that showcases the unique qualities of Santa Monica as a premier tourist...

  • Vice President of On Premise Marketing

    4 weeks ago

    Santa Monica, California, United States Red Bull North America Full time

    Job SummaryWe are seeking a seasoned marketing professional to lead our On Premise Marketing efforts. As Vice President of On Premise Marketing, you will be responsible for developing and executing a comprehensive marketing strategy that drives commercial growth across our On Premise channel.Key ResponsibilitiesDevelop and implement a marketing strategy that...

  • Vice President of Marketing and Tourism

    2 weeks ago

    Santa Monica, California, United States Santa Monica Travel & Tourism Full time

    About the RoleWe are seeking a highly experienced and skilled Vice President of Marketing to join our team at Santa Monica Travel and Tourism. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive marketing strategy to promote Santa Monica as a premier tourist destination.Key ResponsibilitiesDevelop...

  • Vice President, Influencer

    1 month ago

    Santa Monica, United States Insight Global Full time

    Vice President, Influencer An employer is looking to add a Vice President, Influencer Marketing to their team. This person will be responsible for prospecting, identifying, and onboarding new clients and servicing existing advertiser and agency relationships. They will conduct industry research to identify agencies and advertisers currently spending in space...

  • Vice President, Influencer

    1 month ago

    Santa Monica, United States Insight Global Full time

    Vice President, Influencer An employer is looking to add a Vice President, Influencer Marketing to their team. This person will be responsible for prospecting, identifying, and onboarding new clients and servicing existing advertiser and agency relationships. They will conduct industry research to identify agencies and advertisers currently spending in space...

  • Marketing Vice President

    3 days ago

    Santa Monica, California, United States Santa Monica Travel & Tourism Full time

    About the Role:We are seeking a highly experienced Marketing Vice President to lead our marketing efforts and drive the growth of our destination brand. As a key member of our team, you will be responsible for developing and implementing creative marketing strategies that showcase the unique aspects of Santa Monica and encourage visitors to stay longer and...

  • Vice President Marketing

    1 week ago

    Santa Monica, United States Santa Monica Travel & Tourism Full time

    Are you an experienced marketing professional looking to lead an exceptional team? Do you consider yourself a travel expert and love to highlight amazing opportunities for tourists and residents alike? Are your marketing plans successful and ambitious? Did you just save a bunch of money on your car insurance by switching to - wait, wrong ad!If you answered...

  • Vice President Marketing

    1 month ago

    Santa Monica, United States Santa Monica Travel & Tourism Full time

    Are you an experienced marketing professional looking to lead an exceptional team? Do you consider yourself a travel expert and love to highlight amazing opportunities for tourists and residents alike? Are your marketing plans successful and ambitious? Did you just save a bunch of money on your car insurance by switching to - wait, wrong ad!If you answered...

  • Vice President Marketing

    1 week ago

    santa monica, United States Santa Monica Travel & Tourism Full time

    Are you an experienced marketing professional looking to lead an exceptional team? Do you consider yourself a travel expert and love to highlight amazing opportunities for tourists and residents alike? Are your marketing plans successful and ambitious? Did you just save a bunch of money on your car insurance by switching to - wait, wrong ad!If you answered...

  • Valuations Vice President

    2 weeks ago

    Santa Monica, California, United States Regal Executive Search Full time

    Job Title: Valuations Vice PresidentWe are seeking a highly skilled Valuations Vice President to join our team at Regal Executive Search. As a key member of our organization, you will be responsible for leading all aspects of portfolio valuation processes for private credit and related equity valuations.Key Responsibilities:Lead valuation committee meetings...

  • Provost and Vice President of Academic Affairs

    3 weeks ago

    Santa Monica, California, United States InsideHigherEd Full time

    Provost and Vice President of Academic AffairsMission-Driven Leader Sought for Provost Role at Mount Saint Mary's UniversityMission-driven leaders are sought for the Provost and Vice President of Academic Affairs role at Mount Saint Mary's University, a women's university in Los Angeles. The Provost will be responsible for inspiring the university community...

  • Executive Vice President, Business

    4 weeks ago

    Santa Monica, California, United States Skydance Full time

    About SkydanceSkydance is a leading media company that creates high-quality, event-level entertainment for global audiences. Our feature film, television, interactive, and animation divisions bring immersive worlds to life.Job Title: Executive Vice President, Business & Legal AffairsWe are seeking an experienced Executive Vice President, Business & Legal...

  • Vice President, Television Business and Legal Affairs

    3 days ago

    Santa Monica, California, United States The Wonder Project Full time

    About The Wonder ProjectWe are a transformative new media company dedicated to creating engaging stories for the global faith and values audience. Our mission is to produce high-quality content that inspires and uplifts our viewers. We are seeking a highly skilled and experienced professional to join our team as a Vice President, Television Business and...

  • Vice President of Growth

    1 week ago

    Santa Barbara, United States Vertex Service Partners Full time

    Vertex Service Partners (an Alpine Investors company)Vice President of GrowthVertex Service Partners is a company focused on acquiring and growing residential home improvement services companies in the United States, with a focus on roofing & other exterior services. Vertex is backed by Alpine Investors, a top-decile private equity fund with a long history...