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Marketing Director

2 months ago

Harrisburg, United States HB Home Services Full time
Join Our Team as Marketing Director at HB Home Services, LLC

About Us: HB Home Services, LLC is your trusted partner for plumbing, HVAC, and electrical needs in Greater Harrisburg and Harleysville, PA. As an employee-owned company, we take pride in delivering top-notch service, fostering customer satisfaction, and supporting our local communities.

Position Overview: Are you a visionary leader in marketing with a passion for driving growth? We are seeking a dynamic Marketing Director to join our team and spearhead strategic marketing initiatives. This pivotal role will focus on expanding our brand presence, driving lead generation, and maximizing ROI through innovative marketing strategies.

Key Responsibilities:
  • Strategic Leadership: Develop and execute comprehensive marketing plans aligned with business objectives to achieve revenue growth.
  • Lead Generation: Drive call volume and customer acquisition through digital marketing, email campaigns, social media, and more.
  • Budget Oversight: Recommend and manage marketing budgets to optimize resource allocation and ROI.
  • Performance Analysis: Utilize data-driven insights to measure campaign effectiveness and make strategic adjustments.
  • Vendor Partnerships: Select and manage external partners to support marketing goals and enhance brand visibility.
  • Market Expansion: Create scalable marketing strategies to capitalize on new market opportunities.
  • Metrics & Reporting: Develop KPIs and dashboards to monitor and report on marketing performance.
  • Collaboration: Partner closely with sales teams to ensure alignment and maximize campaign impact.
  • Brand Management: Maintain and enhance our brand image through consistent messaging and creative initiatives.
  • Community Engagement: Foster positive community relationships through outreach programs and local initiatives.
Key Performance Indicators (KPIs):
  • Increase in qualified leads
  • Optimization of cost per lead
  • Maximized return on marketing investment
  • Significant revenue growth driven by marketing efforts
Qualifications:
  • Bachelor's degree in Marketing, Business, or related field (Master's preferred)
  • Proven experience as a Marketing Director in a service-based industry
  • Strong grasp of digital marketing, SEO, PPC, and traditional marketing channels
  • Analytical mindset with proficiency in interpreting data
  • Exceptional communication and interpersonal skills
  • Creative thinker adept at developing innovative strategies
  • Proficiency in CRM and marketing automation tools
  • Knowledge of plumbing, HVAC, and electrical industry a plus

Why Join Us? At HB Home Services, LLC, we offer more than a job-we provide a supportive, employee-owned environment where your contributions directly impact our success. Join us in shaping the future of our company and enjoy competitive benefits, professional development opportunities, and a culture that values teamwork and excellence.

Ready to Make a Difference? If you are ready to lead with passion and drive results in a collaborative setting, apply today to join our team as Marketing Director. Together, let's build a brighter future for HB Home Services and our community.