Marketing Director

7 days ago

Harrisburg, Pennsylvania, United States McClure Company Full time
Marketing Manager

McClure Company is seeking a highly skilled Marketing Manager to join our team in Harrisburg, PA. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies that drive business growth and revenue.

Key Responsibilities:
  • Develop comprehensive marketing plans and strategies aligned with business goals.
  • Conduct market research and analyze trends to identify new marketing opportunities.
  • Collaborate with senior management to set marketing budgets and objectives.
  • Plan, execute, and oversee marketing campaigns across various channels (digital, print, social media, etc.).
  • Coordinate with internal teams to develop compelling marketing materials.
  • Ensure consistent brand messaging and visual identity across all marketing channels.
  • Oversee content creation for marketing materials, including website content, blogs, press releases, and social media posts.
  • Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising.
  • Utilize web analytics tools to track and improve digital marketing performance.
  • Stay updated with the latest digital marketing trends and technologies.
  • Use data-driven insights to optimize marketing efforts.
  • Collaborate with the sales team to develop effective sales tools and materials.
  • Provide support in lead generation and customer acquisition efforts.
  • Plan and coordinate promotional events, trade shows, and conferences.
  • Manage event logistics, marketing materials, and post-event follow-up activities.
  • Build and maintain strong relationships with clients, partners, and key stakeholders.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • MBA or relevant certifications are a plus.
  • At least 6 years of proven experience creating marketing plans and strategies.
  • Preferably in commercial construction industry.
  • Excellent written and verbal communication skills, with the ability to create engaging content and presentations.
  • Excellent organizational and time management skills.
  • Proven ability to manage projects from concept to completion and work independently.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools (e.g., Google Analytics, social media platforms).
  • Authorization to work in the United States indefinitely without restriction or sponsorship.

McClure Company is an Equal opportunity employer. We consider candidates regardless of race, color, age, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.

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