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Advertising Specialist
3 months ago
JOB TITLE: ADVERTISING SPECIALIST
REPORTS TO: DIRECTOR OF MARKETING
As cutting-edge newsmakers, thought-leaders, and educators for the pro-life movement, Live Action is growing our team of talented professionals working to transform public opinion on abortion in America and seeks a full-time Advertising Specialist (AS). The AS is highly skilled in digital advertising strategy, marketing, and has an understanding of creative design. The AS is also exceptionally detail-oriented and maintains the ability to prioritize multiple projects and campaigns at once. The AS is up-to-date with current digital advertising trends, best practices for emerging platforms, and has specific digital ads strategy and placement experience.
The AS must be strategic-minded, committed to Live Action’s mission, and inspired to do the best work of her/his life. This position offers potential for growth and the opportunity to be part of a dynamic, growing, and highly productive team. The position will be located in either our Los Angeles, CA or Washington, DC office with the potential to be remote.
The AS’s responsibilities include but are not limited to:
- Develop error-free and compelling advertisement copy & creative that inspires engagement and highly-effective delivery across multiple advertising platforms.
- Develop and manage advertising strategies for Live Action products, events, and campaigns.
- Regularly measure and report performance of digital marketing campaigns and assess against goals and KPIs.
- Manage and track all digital ads and the digital advertising spend. Ensure the spend is in line with the overall budget.
- Regular monitoring of Live Action campaigns, media coverage, as well as pro-life news and current events.
- Provide the social media team with regular updates and analysis of data, including key learnings, insights, and actionable recommendations.
- Identify trends and insights as well as opportunities for optimization so that there is constant refinement and improvement of all ad campaigns.
- Regular collaboration with agencies, vendors, partners, and various team members.
- Assistance in the operation of Live Action’s social media platforms as needed.
Requirements:
- Experience managing large advertising budgets.
- An understanding of pro-life and culture of life messaging.
- Familiarity with both the creative development & content creation processes.
- Experience managing digital campaigns and ads across Facebook, Instagram, Youtube, Twitter, Google. Emerging platforms like Snapchat and Tik Tok are a plus.
- Ability to analyze data for insights, opportunities, and issues.
- Familiarity with the ideas and principles of Live Action.
- Experience with graphic design and video editing software, such as Adobe Photoshop and Premiere, a plus; content publishing platform experience a plus.
- Excellent communication skills, verbal and written.
APPLICATION SUBMISSION PROCESS:
No phone calls please. All staff members are required to sign Live Action's Non-Disclosure and Confidentiality Agreement.
BENEFITS:
Live Action offers high-value benefits to our full-time employees Live Action provides competitive and ethical health benefits for full-time employees and their families. We also have unlimited PTO for our employees as we are a work/life balance, family-oriented culture.
LIVE ACTION:
Live Action is a media and news nonprofit dedicated to ending abortion and inspiring a culture that respects all human life. Live Action’s groundbreaking news coverage and compelling videos reach several million people weekly across Facebook, YouTube, Twitter, and Instagram. (see more here: www.facebook.com/liveaction and www.liveaction.org).
APPLICATION SUBMISSION PROCESS:
No phone calls please. All staff members are required to sign Live Action's Non-Disclosure and Confidentiality Agreement.
BENEFITS:
Live Action offers high-value benefits to our full-time employees Live Action provides competitive and ethical health benefits for full-time employees and their families. We also have unlimited PTO for our employees as we are a work/life balance, family-oriented culture.
LIVE ACTION:
Live Action is a media and news nonprofit dedicated to ending abortion and inspiring a culture that respects all human life. Live Action’s groundbreaking news coverage and compelling videos reach several million people weekly across Facebook, YouTube, Twitter, and Instagram. (see more here: www.facebook.com/liveaction and www.liveaction.org).
