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Brand Marketing Manager
1 month ago
Brand Marketing Manager
Manage and lead the process of developing the marketing/business plans for one or more restaurant concepts.
Responsibilities
- Lead a team in strategic planning, delivery, and execution of all marketing programs across various channels such as TV, Radio, digital, and more.
- Collaborate with Senior VP of Operations, VP of Operations, Regional Directors/Managers, and GMs in each market to build community relationships aligned with company objectives.
- Assist in the development of calendar promotions and menu evaluation and testing
- Work effectively with other department heads, ie, Purchasing, Training, IT, Culinary, etc. to fully review and develop all action plans related to quarterly promotions to ensure all aspects of the promotion are executed fully and successfully
- Work with vendors and agencies to manage creative process through final implementation, including production, photo-shoots for TV and print
- Responsible for execution of all promotions, special holiday promotions utilizing various media including print, broadcast, outdoor and internal collateral pieces
- Negotiate all print, outdoor, photography, videography, and other media, enhancing value-added opportunities while controlling costs
- Bachelor's degree in Business Administration, Marketing, or a related field is required.
- Marketing experience of at least 4 years
- Basic knowledge of media buying, print, broadcast (TV, Radio & Cable), digital, outdoor, transit, social media and direct mail
- Multiple benefit plans to suit your needs
- Paid Time Off
- 401K
- Opportunities for advancement
- Positive and respectful work environment where diversity is valued
- Generous employee discounts on dining, retail, amusements, and hotels
- Community volunteer opportunities
Disclaimer: The above information is intended as a high-level overview of the responsibilities and qualifications for the position and does not represent the full job description which will include all responsibilities, skills, duties, requirements, and working conditions associated with the job. For more information or to see the full job description, contact the Human Resources department at the location in which you are applying.
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