SEO/SEM Marketing Specialist

3 weeks ago

Austin, United States Instrumental Group Full time $42,000 - $70,000
Job DescriptionJob Description

Instrumental Group is looking for an SEM Marketing Specialist to join our agency. We're looking for motivated individuals with technical search engine optimization and advertising management experience.

As an SEM Marketing Specialist, you will support the SEM team with the research, strategy, implementation, and optimization of our client's new & ongoing organic & paid search campaigns. You will optimize client accounts for online visibility, drive targeted traffic, and contribute to the bottom line. Collaboration, continuous learning, and adaptability are key to ensuring strategies evolve with emerging trends, delivering tangible value as evidenced by reporting. Sufficient execution of job role will include analyzing campaign performance, identifying opportunities for improvement, implementing plans, and measuring for quantitative results. You'll need to demonstrate your experience and working with accounts and be comfortable in a host of industry software platforms. 

Job Responsibilities

  • Strategy Support
    • Keyword/targeting research
    • Goals alignment 
    • Opportunity discovery
    • Platform selection
    • Goal setting
    • Market analysis
  • Performance Optimization
    • Reporting on KPI/Goals
    • Return on Ad Spend (ROAS)
    • Cost per Conversion
    • Conversion Rate Optimization
    • Organic and Paid traffic sources
    • Keyword rankings and Ad Health scores
  • Campaign/Platform Alignment
    • Measuring impact 
    • Testing and adaptation
    • Algorithm updates
    • Keyword synergy
    • Content amplification
    • Integrated reporting
    • Brand consistency
    • Conversion path evaluation
  • Support both on-site and off-site SEO for a diverse host of clients.
  • Support all elements of Paid Media, including PPC, display, remarketing, and social media advertising.
  • Learn and leverage HubSpot as a central software for all client's omni-channel marketing strategy.
  • Stay up-to-date with the latest trends and changes to SEM best practices.

Relevant Competencies You'll Need for This Position

  • Deep knowledge of search ranking and optimization factors and important algorithm updates.
  • Effectively communicate expectations to team members and clients in a timely and clear fashion.
  • Resolve or escalate issues proactively to ensure campaign delivery goals.
  • Work really well with your team members, treat others how you'd like to be treated.
  • Identify opportunities for improvement and make constructive suggestions for change.
  • A commitment to excellence, extremely detail-oriented, and take great pride in results.
  • Take complex/conflicting situations and translate them into simplified solutions.
  • Prioritize and complete tasks in a fast-paced, rewarding environment.
  • Adjust to flexible work hours to support clients nationally, we work from the compass, not the clock.
  • Can juggle many projects at once, working across departments, while never losing sight of the core message and goal behind your work.
  • Demonstrate proficiency in project management, website optimization, and marketing software.
  • Demonstrate the ability to track campaign performance across multiple channels.

Required Experience

  • 3+ years of relevant work experience in marketing and SEO/SEM.
  • BA/BS degree or equivalent working experience.

Please do your homework before applying.

Powered by JazzHR

8OQn60igmR

  • SEO/Digital Marketing Specialist

    2 months ago

    Austin, United States SERVPRO of Hyde Park, Central Austin- 12031 Full time

    Job DescriptionJob DescriptionBenefits:401(k)Dental insuranceHealth insuranceVision insurance We are seeking a highly motivated and experienced SEO/Digital Marketing Specialist to join our SERVPRO franchise team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our services and enhance...

  • Digital Marketing Specialist

    4 weeks ago

    Austin, United States LegalMatch.com Full time

    Job DescriptionJob DescriptionAre you a passionate and experienced Digital Marketing Specialist – SEO ready to make your mark? Join our vibrant marketing team where you'll play a crucial role in driving our digital presence forward. You'll spearhead the development and execution of cutting-edge SEO strategies, amplifying our online visibility and...

  • Digital Marketing Specialist

    3 months ago

    Austin, United States LegalMatch.com Full time

    Job DescriptionJob DescriptionAre you a passionate and experienced Digital Marketing Specialist – SEO ready to make your mark? Join our vibrant marketing team where you'll play a crucial role in driving our digital presence forward. You'll spearhead the development and execution of cutting-edge SEO strategies, amplifying our online visibility and...

  • Transactions Marketing

    2 weeks ago

    Austin, United States ResProp Management Full time

    ResProp Management helps people find apartment homes and builds communities. We are a multi-family property management company that serves people, community residents and owners. We got our start in 2010, have grown to over 13,000 units and we are continuing to grow daily. We owe our success to our focus on servant leadership, and our commitment to hiring...

  • SEM Strategist, Performance Marketing

    4 weeks ago

    Austin, United States Realtor.com Full time

    At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.Building your career? Build it better at Realtor.com®. Join us and help change...

  • SEM Strategist, Performance Marketing

    2 months ago

    Austin, United States Realtor.com Careers Full time

    At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone. Building your career? Build it better at Realtor.com®. Join us and help change...

  • SEM Strategist, Performance Marketing

    2 weeks ago

    Austin, United States Realtor.com Careers Full time

    At Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone. Building your career? Build it better at Realtor.com®. Join us and help change...

  • SEM Strategist, Performance Marketing

    3 weeks ago

    Austin, United States Realtor.com Careers Full time

    Job DescriptionJob DescriptionAt Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.Building your career? Build it better at...

  • SEM Strategist, Performance Marketing

    3 months ago

    Austin, United States Realtor.com Careers Full time

    Job DescriptionJob DescriptionAt Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.Building your career? Build it better at...

  • Digital Marketing Specialist

    4 weeks ago

    Austin, United States Lennar Homes Full time

    We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity...

  • SEODigital Marketing Specialist

    1 month ago

    Austin, United States SERVPRO of Hyde Park Central Austin Full time

    Benefits: 401(k) Dental insurance Health insurance Vision insurance We are seeking a highly motivated and experienced SEO/Digital Marketing Specialist to join our SERVPRO franchise team. In this role, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote our services and enhance our brand presence. The...

  • Marketing Director

    2 months ago

    Austin, Texas, United States Uvation Full time

    About the Digital Marketing Director positionWe are looking for a qualified Digital marketing director to take the lead in developing successful, long-term digital marketing strategies for our company.A successful Digital Marketing Director will have in-depth marketing experience and be passionate about digital technologies.Manage and improve online content,...

  • Lead SEM Strategist, Performance Marketing

    4 days ago

    Austin, United States Realtor.com Careers Full time

    Job DescriptionJob DescriptionAt Realtor.com®, we have among the most comprehensive and accurate coverage of real estate listings and the most engaged users across all the online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.Building your career? Build it better at...

  • Senior SEM Strategist, Performance Marketing

    3 days ago

    Austin, Texas, United States Realtor Careers Full time

    Job DescriptionCompany OverviewAt Realtor Careers, we strive to provide the most comprehensive and accurate coverage of real estate listings, engaging users across all online real estate portals. Our mission is to make buying, selling, renting, and living in homes easier and more rewarding for everyone.Job SummaryWe are seeking a seasoned Growth Lead SEM...

  • SEM Lead

    5 days ago

    Austin, Texas, United States PMG Worldwide LLC Full time

    **About PMG Worldwide LLC**PMG Worldwide LLC is a leading digital marketing agency that helps businesses connect with their target audience through innovative search engine marketing strategies.**Job Summary**We are seeking a highly skilled SEM Lead to join our team and drive our Paid Search Marketing efforts forward. As a SEM Lead, you will be responsible...

  • Digital Marketing Specialist

    2 months ago

    Austin, United States Lennar Homes Full time

    We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity...

  • Digital Marketing Specialist

    3 weeks ago

    Austin, United States Lennar Homes Full time

    We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity...

  • Digital Marketing Specialist

    1 month ago

    Austin, United States Lennar Homes Full time

    We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity...

  • Digital Marketing Specialist

    2 months ago

    Austin, United States Lennar Homes Full time

    We are Lennar Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity...

  • SEM Lead

    3 months ago

    Austin, United States PMG Worldwide LLC Full time

    PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation. We're seeking innovative...