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Manager, Market Planning
1 month ago
The KFC Global Manager of Market Planning advances restaurant development capability and growth through site selection, facilitation of critical expansion, and sharing market planning best practices. Responsibilities range from market-specific tactical projects to strategic multi-year market planning advancements, all done in close collaboration with Business Unit (BMU) teams.
Market Planning & Site Selection (80%)
- Co-create and manage the execution of KFC's Marketing Planning strategy across the globe.
- Provide market planning tools and expertise to BMUs and franchisees. Drive initiatives to implement global market planning platforms.
- Develop and run Market Planning Development "colleges" and workshops across KFC.
- Provide coaching and counseling to development leaders on key development priorities through coordination with the Market Planning team.
- Continued exploration of new Market Planning tools, vendors, and supporting programs to ensure KFC maintains its position at the forefront of Market Planning technology and capability.
- Promote innovative thinking in this space and continuously explore ways to improve the KFC approach.
- Act as a key thought partner to the Director of Development, CDO, and BMU Development leaders regarding KFC Development Strategy.
- Deliver clear messaging and communications to BMUs and franchisees about KFC Development strategy, with a specific focus on selecting optimal locations for new restaurants.
Bachelor's degree in finance, business, or related field.
Required Experience:
- 5+ years in development strategy mapping, data management, analysis, and GIS.
- Proven record driving results through creative thinking and problem solving.
- Proficiency in Microsoft Office suite of products, including advanced Excel and PowerPoint skills.
- Desire to have a large commercial impact on the organization.
- Project management and organization capability.
- Ability to manage high-volume workload and adapt to shifting priorities.
- Excellent interpersonal, influencing, and collaboration skills.
- Strong communication with ability to present to senior leadership.
- Experience modeling complex business issues to influence decisions through data.
- Prior Yum Brands development experience.
- Experience in a global, multi-unit restaurant, retail, or franchise industry.
- Familiarity with Market Planning tools, GIS, and other real estate related tools.
- Experience with dashboards and reporting automation.
About Us
Who is KFC?
KFC, a subsidiary of Yum Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who believed in doing things "the hard way," because nothing ever got done right by cutting corners. Hard work, hospitality and integrity are still core to our brand today.
While we're grounded in our heritage, we're always looking forward to the future and evolving to make it easier for our customers to enjoy our chicken. Through digital innovation, our goal is to make KFC available everywhere, implementing a frictionless & friendly experience leveraging scalable technology stack and standards and accelerating rollouts via multiple channels. And we're growing... a new KFC restaurant opens somewhere in the world every six hours.
As we grow, KFC is committed to doing so responsibly through commitments like our 2025 global plastic packaging goal and the KFC Harvest program, which to date has donated over 82 million pounds of food to our local communities around the world. Our purposes is feeding people's potential, whether that means helping team members get through school, turn their passion for fried chicken into a career, or being a positive force in our communities. We fight inequality and believe in all people. Everyone has a seat at our table: from millionaires to truck drivers, to our more than 800,000 Team Members, to our customers around the world, KFC treats everyone like family.
Our people are what make us distinctively KFC, and we value every opportunity to celebrate the unique perspectives and backgrounds they bring to our company. To learn more about KFC Global, check out our company page here.