Digital Marketing Manager

2 months ago

Plano, United States Zips Car Wash Full time
Job DescriptionJob DescriptionThe Goal of this position is to provide expert-level discipline and end-to-end management of digital strategies and tactics for the brand to drive discoverability, engagement and consideration, conversion, and loyalty.  The Digital Marketing Manager participates in the planning, execution, and follow-up reporting of digital integrations for department programs, promotions, and initiatives, both on-going and ad-hoc. This position is also responsible for the on-going optimization, improvement, and analysis of owned and paid media channels, ensuring accuracy, brand fit, and maximized return. Tasks and exposure will require frequent collaboration with cross-functional teams, including Operations, Facilities, and Training, in addition to all Marketing department verticals, interacting with all levels of employees from hourly to executive leadership.ResponsibilitiesCRM Planning, Development, Management, and Analysis
o Expert management of the brand’s Salesforce Marketing Cloud account by working directly in the platform to activate and optimize effective campaigns
o Manage the CRM calendar, ensure alignment with all company initiatives, and work with content designer to ensure on-time and on-brand delivery
o Establish Salesforce tracking integrations for email delivery in order to create standalone CRM reporting and to link into broader campaign analysis
o Work cross-functionally with internal IT partners and external contractors to achieve a well-rounded communication ecosystem for consumer lifecycles

Performance Marketing, Social Media Management, and Listings Management
o Build and execute expert-level performance marketing campaigns, including creation, deployment, on-going optimization, and post-mortem analysis
o Lead all internal social media content execution and social listening efforts for all organic channels and for all brands
o Provide digital activation support for department initiatives including live events and activations, fundraisers, new site openings, etc.
o Foster the relationship with listings management agency and provide direction for improvement or adjustments as needed

Mobile App Management and Reporting
o Assist with design, copywriting, creation, setup, testing, deployment and optimization of all in-app activations and advertising materials
o Creation and maintenance of key reporting for mobile app performance to both field and leadership audiences
o Provide site-level support for all questions and technical challenges with mobile app or related applications

Website Content Management, Analytics, and Optimization
o Lead efforts around SEO improvement in collaboration with website agency, in addition to general updates to brand websites as needed
o Leverage expertise in Google Analytics to establish fully optimized tracking and visibility into website visitor behavior across all brand websites
o Analyze results and synthesize recommendations for continuous improvementRequired Skills
  • Self-starter with a service/support mentality and the ability to work quicky and accurately, both independently and in a team environment
  • Organized and thorough ‘project manager’ mindset with strong attention to detail, process, and follow-through
  • Positive, energetic personality and resilient attitude under pressure, time constraints, and changing priorities
  • Expert-level ability to work within the Salesforce Marketing Cloud platform to build and activate automations, contact management, and advise on best practices
  • Expert-level ability to work within the Google and Meta ad platforms to creating effective and cost-efficient paid digital ads
  • Fluency in Google Analytics and the ability to establish corresponding tracking measures (pixels, UTMs, etc.) to ensure a fully observable digital ecosystem
  • Intermediate skills in analyzing and interpreting raw data to develop insights on performance and create recommendations for future initiatives
  • Intermediate skills in graphic design or art design with experience in Adobe or Canva platforms

Requirements:
  • Bachelor’s Degree in a Digital Marketing or Marketing discipline▪Professional and clean uniform and appearance
  • 5+ years of experience in a corporate Digital Marketing role or similar
  • Working knowledge of Microsoft Excel, PowerPoint, and Outlook
  • Ability to work flexible hours, including weekends if needed

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