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Marketing Manager

2 months ago

Plano, United States American Communities Full time
Job DescriptionJob Description

What is American Communities? American Communities is a family-owned real estate company that focuses on revitalizing apartment communities and transforming them into homes. Our unique recipe for refreshing properties creates vibrant, comfortable, and excellently managed communities. We have also been nominated for "Best Places to Work in Multifamily" six times, including in 2024

What this Position Does: American Communities is seeking an experienced Senior Marketing Manager to join our fast paced management team. This position will play a vital role in developing and managing market strategies, including social media, digital marketing, online presence and creative design. Our ideal candidate will have extensive comprehensive knowledge of branding and marketing experience in developing and implementing strategies and processes. The ability to build, coach and manage a team while interacting with senior leadership on a regular basis. Must be a skilled marketing strategist and able to drive creativity and enthusiasm in others. Increase the company’s market share and maximize revenues to thrive against competitors.

The Day-to-Day Responsibilities This Person will be Overseeing:

• Design and implement comprehensive marketing strategies to create awareness of the

company’s business activities.

• Deploy successful marketing campaigns from ideation to execution.

• Manage asset advertising accordingly with great precision to increase leases and build

brand awareness.

• Supervise the department and provide guidance and feedback to other marketing

professionals.

• Produce great ideas for promotional events or activities and organize them efficiently.

• Facilitate the creation, review process and update website and marketing collateral.

• Contribute to long term planning and vision implementation through identification of

strategic marketing initiatives, collaboration, prioritization, communication, and

evaluation of results.

• Manage and drive digital marketing.

• Assess marketing performance against both annual goals and plans.

• Monitor market analysis and submit performance reports.

• Conduct general market research to keep abreast of trends and competitor’s marketing

movements.

• Use internal and external data to help measure the performance of all marketing

campaigns and adjust, as necessary.

• Provide ROI analysis before, during and after campaigns and/or strategies.

• Organize and maintain company-wide calendar of marketing initiatives, vertical priorities

and needs.

• Coach and develop direct reports.

• Responsible for producing valuable content for the company’s online presence, editorial

design and organizing the company’s publications.

• Boost company’s online reputation and drive qualified traffic.

• Control Marketing budgets and allocate resources amongst projects.

• Become the organization’s agent towards external parties such as media, stakeholders,

and potential clients, building strategic partnerships.

• Performs other duties as assigned.


Qualifications Involved with the Position: Successful track record in Marketing Manager roles, including previous experience in

managing professional staff members.

What Education and/or Experience You Will Bring to the Table: Bachelor’s degree in marketing, advertising or communications required; advance degree

preferred. Minimum 3-5 Years’ experience in Marketing Management.

Computer Skills and/or Office Equipment Knowledge: Proficient in using Adobe Products/Microsoft Office/Google Suite/InDesign and more.

Communication Skills Involved with the Position: Superior written and oral presentation skills. Excellent leadership, communication, and decision-making skills. High Energy and ability to work in a demanding environment.

Analytical Abilities this Person Will Bring to the Table: Effective critical thinking skills in one-on-one interactions and group situations.

Physical Demands Required: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; stoop, kneel, crouch, or crawl and talk or hear. The employee must occasionally lift and/or move up to 10 pounds.

Corporate Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate.

American Communities Values: All employees in all positions are expected to always act professionally, including but not limited to treating others with respect, valuing diversity, supporting team/community goals, and following company policies and procedures. For more details on what professional behaviors are expected, please refer to the Employee handbook and AC policies and procedures.