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Product Marketing Manager

4 months ago

Plano, United States Digital Barriers Full time
Job DescriptionJob DescriptionSalary:

About us


Digital Barriers is a revolutionary IoVT technology provider that empowers individuals, organisations, and society with instant insights to make mission-critical decisions. Through our patented AI-based video codec and secure EDGE-based VSaaS platform, we help customers in various markets unlock the full potential of real-time video — including city law enforcement and public safety, industry, transportation, defence, events, retail, healthcare, and hospitality.

 

For 10 years, Digital Barriers has worked with governments, military, and specialist law enforcement in the defence sector — alongside numerous public and private-sector clients. Our IoVT technology has been proven at scale; it has kept troops safe in Afghanistan and Iraq, been deployed across NATO, and secured presidential inaugurations, Olympic Games, and royal events. 

 

Today, we partner with major global network operators, including Vodafone and AT&T, delivering reliable real-time video over cellular and other transmission technologies — offering up to 90% bandwidth cost reduction without visible loss in low-latency environments — to ensure our customers always have sight of their people and places without compromise.

 

Our Heritage

 

Video at our core

For 10 years, Digital Barriers has worked in the defence sector redefining real-time video streaming over cellular with patented AI-based compression and analytics. 

 

Proven at scale

Our IoVT technology has kept troops safe in Afghanistan and Iraq, been deployed across NATO and secured presidential inaugurations, Olympic Games and royal events. 


Find out more about Digital Barriers from our website and LinkedIn page.


Role Description: 


Digital Barriers, a leading video technology company, is seeking a talented individual to join our Product Management team as Product Marketing Manager for our products. In this role, you will be responsible for driving the marketing and commercial success of our products across the global industries. This position is responsible for strategic marketing plans, working closely with cross-functional teams, and ensuring the successful promotion of our products. Other responsibilities include new product launches, identifying market potential; input on product requirements, specifications and pricing and assisting with market penetration strategies. 


Responsibilities: 


  • Product Strategy: Collaborate to define and execute the product launch strategy.
  • Market Research: Understand opportunity, customer needs, competition & trends.
  • Product Positioning: Develop value proposition and messaging that resonates w/market.
  • Go-to-Market Strategy: Create plans & marketing materials for launch and penetration.
  • Sales Enablement: Collaborate to create and provide product & tools training.
  • Campaign Management: Plan/execute marketing campaigns & trade conferences.
  • KPI Tracking: Define & monitor key performance indicators to gauge initiatives success.
  • Customer Engagement: Collaborate with key customer and build customer relationships and collect feedback, testimonials.
  • Industry contribution: Work on whitepapers, position papers, collateral across various industry forums/conferences to drive our products.

 

Qualifications: 

 

  • Bachelor's in marketing, communications or similar.
  • Experience in product marketing (3-5 years) in technology industry.
  • Strong knowledge of Physical Security, IP Surveillance, Telco market.
  • Demonstrated ability to develop and implement successful marketing strategies.
  • Exceptional written and verbal communication skills.
  • Strong project management skills & ability to collaborate in cross-functional teams.
  • Proficiency in data analysis and familiarity with marketing analytics tool.
  • Willingness to travel as needed for trade shows and customer visit.