Director of Marketing

3 weeks ago

Fort Lauderdale, United States The Ritz-Carlton Yacht Collection Full time
Join the Ritz-Carlton Yacht Collection: Where Every Voyage is a Symphony of Luxury

Embark on an extraordinary journey with the Ritz-Carlton Yacht Collection, an exquisite extension of the renowned Ritz-Carlton brand, dedicated to redefining ultra-luxury hospitality at sea. As a "Lady or Gentleman" of our esteemed team, you'll be entrusted with the art of delivering the impeccable "Gold Standards" that have made the Ritz-Carlton an epitome of excellence across the globe.

The Essence of Excellence: The Gold Standards
The Gold Standards are the bedrock of the Ritz-Carlton experience, setting us apart in the industry and establishing a legacy of unparalleled service. These standards embody the values and culture that define our brand, and serve as the compass guiding our every endeavor.

The Employee Promise

At The Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests. By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company. The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled, and the Ritz-Carlton Mystique is strengthened.

Join us on a journey where every day is a testament to the highest standard of luxury and service. Apply now and be part of an unparalleled legacy in hospitality.

Job Summary

The Director of Marketing will lead and manage integrated marketing initiatives including but not limited to content development, direct mail campaigns, direct publisher advertising buys, and trade marketing strategies. In this role, you will be responsible for building comprehensive marketing strategies to drive brand awareness and consideration, customer engagement, and revenue growth across multiple channels, ensuring consistent messaging and measurable success.

Essential Functions
  • Oversee the creation and execution of a content strategy that enhances brand voice, engages target audiences, and is distributed effectively across marketing channels.
  • Manage the creation of inspirational and informative content that fuels the company's online content hub.
  • Partner with the digital marketing team and copywriter resources to create original content for the company website, ensuring web pages are keyword optimized and aligned with the brand tone of voice.
  • Ensure consistent brand messaging across all marketing channels, aligning with brand guidelines and visual identity.
  • Design and implement targeted direct mail campaigns to drive customer acquisition, retention, and engagement. Oversee all aspects from creative development to list segmentation and performance analysis.
  • Manage advertising program and budget with key direct publisher partners to target qualified audiences at scale. Secure integrated programs with high-impact placements to increase awareness and consideration.
  • Track and analyze the performance of publisher partnerships. Collaborate with in-house creative team and/or third-party agencies to fulfill and traffic creative deliverables according to media plan.
  • Provide guidance on trade marketing efforts (B2B and B2B2C), including event sponsorships, trade shows, and partnerships, to strengthen the brand's presence with key partners, organizations and business segments.
  • Collaborate with the sales team to evaluate Consortia and Strategic Account co-op marketing programs and provide feedback on creative concepts, copy, and executions based on strategic alignment, brand standards, and consumer impact.
  • Establish key performance indicators (KPIs) to measure the success of all marketing initiatives, providing regular reports and insights to senior leadership.
  • Lead and mentor direct reports, set goals, manage performance, and foster professional development.
Competency
Education:
  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
Skills & Experience:
  • Minimum 7 years of experience in customer marketing; travel, hospitality or luxury experience a plus
  • Strong customer-centric mindset
  • Ability to build effective relationships both within the company and with external stakeholders
  • Excellent project management, delegation, and critical thinking skills are required
  • Strong communication and interpersonal skills, both written and verbal
  • Detail-oriented; exceptional organizational and follow-up skills
  • Deadline-oriented; ability to prioritize multiple tasks and complete them on a timely basis
  • Team player with a positive attitude who works well cross-functionally
  • Resourceful, creative self-starter who takes initiative to learn processes and get things done with little supervision
  • Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint programs


Work Environment

This is a hybrid position, working at least two (2) days a week from our downtown Fort Lauderdale office.

The Ritz-Carlton Yacht Collection is an Equal opportunity, inclusive employer and will consider all applicants for employment with the Company on the basis of merit, competence and qualifications without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, or any other category protected by federal, state, or local law.

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