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Regional Marketing Mgr

3 months ago

Lakewood, United States Terumo BCT Full time

Requisition ID: 32364

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world.

We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve.

With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Consider joining our team and unlock your potential.

JOB TITLE: Regional Marketing Manager

JOB SUMMARY

Working without significant direction, provides customer segment leadership in the areas of strategic imperatives and objectives, marketing strategies and sales tools, and customer segment problem resolution to enable business growth.

ESSENTIAL DUTIES

  • Coordinate efforts with global marketing, communications, medical/scientific, reimbursement, sales, training, sales operations, and other functional areas to produce innovative marketing strategies that speak to customer needs.
  • Establish and is held accountable for the achievement of sales and market share goals for assigned segment.
  • Collect and analyze competitor information and tracks sales. Develop and refine marketing, promotional, and pricing strategies.
  • Develop and coordinate the production of product introduction, sale and support materials, brochures, and other tools.
  • Organize, coordinate, and present training seminars for customers and sales associates.
  • Design and support implementation of an ideal customer experience for new and existing customers through coordination of sales training, clinical in-service assistance, and marketing programs. Analyze and resolve problems.
  • Assist customers in the optimal use of products, drive marketing programs for services and digital solutions as part of portfolio of offerings. Where applicable design and launch new services where appropriate to create new customer and company value
  • Monitor and analyze indicators of business performance and sales funnel velocity such as Sales vs. Forecast (units, revenue, gross profit), actual vs. plan selling price, product mix, disposables utilization, competitor information, and other relevant marketing factors. Identify solutions to increase sales funnel velocity to create more customer advocates faster.
  • Coordinate launch and post-launch activities.
  • Act as single point of contact for internal functions for segment insights and stakeholder needs, communicating customer insights (product experience, pains/gains, market opportunities/threats, competitor activities)
  • Act as single point of contact for local field teams for key activities being rolled out to enable sales or solve issues for sales/customers (new programs upcoming, new products, new support services, new materials)
  • Work closely with the sales organization and marketing managers to successfully identify business opportunities, support tools, and new marketing programs in a timely and high quality manner.
  • Provide direction on the design and implementation of promotion, sales force collateral, and customer communication materials to ensure consistency with customer's needs and the system selling approach.
  • Identify key messages to support strategic imperatives for segment, work closely with marketing communications to design and execute omni channel communications strategies. Evaluate communication and documentation programs and support tools for effectiveness through customer and sales force feedback as well as objective research.

MINIMUM QUALIFICATION REQUIREMENTS

Education

Bachelors degree, or equivalent of education and experience sufficient to successfully perform the essential functions of the job may be considered.

Experience

Minimum 7 years experience, preferably in the area of marketing and/or sales.

Skills

  • Extensive knowledge of sales/marketing strategic planning and program delivery.
  • Ability to assess customer needs and market trends within the context of product and business capabilities and the ability to translate this assessment into workable strategy.
  • Ability to work effectively and comfortably with physicians and other medical professionals, as well as with all functions and levels within the business organization.
  • Ability to understand scientific facts and package them into a cohesive communication model for customers and sales associates.
  • Experience marketing a portfolio of solutions beyond just products- e.g. software, services
  • Working knowledge of pricing strategy- for product launch as well as ongoing management
  • Requires a thorough understanding of marketplace dynamics as they relate to product, price, and distribution.
  • Knowledge and use of relevant PC software applications and skills to use them effectively.
  • Extensive knowledge of product applications/therapies and the markets of the product(s) for which the incumbent has responsibility.
  • Demonstrated ability to communicate effectively both verbally and in writing.

-Or-

An equivalent competency level acquired through a variation of these qualifications may be considered.

PHYSICAL REQUIREMENTS

Typical Office Environment requirements include: reading, speaking, hearing, close vision, walking, bending, sitting, and occasional lifting up to 20 pounds.

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Additional Physical Requirements

Domestic and international travel required

Target Pay Range:$96,600.00to$120,700.00 -Salary to be determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data

Target Bonus on Base:10.0%

At Terumo Blood and Cell Technologies, we provide competitive total reward offerings that consist of compensation, benefits, recognition, along with a wealth of other well-being, work-life and recognition programs which support in unlocking the potential for you and your family.Included in our expansive list of benefits offerings are multiple group medical, dental and vision plans, a robust wellness program, life insurance and disability coverages, also a variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance and much more.To help you save for retirement, we offer a 401(k) plan with a matching contribution and for work-life balance we have vacation and sick time programs for associates.For us, it's about protecting the personal welfare of our associates and their families, helping to achieve personal goals and offering those extra touches for convenience, security and overall peace of mind.

  • Terumo Blood and Cell Technologies is part of Terumo Group, founded in 1921 and headquartered in Tokyo, Japan.
  • In 2019, Terumo Blood and Cell Technologies reached $1 billion in revenue.
  • We employ nearly 7,000 associates globally, with global headquarters in Lakewood, CO, U.S., and regional headquarters in Brussels, Buenos Aires, Singapore and Tokyo.
  • We manufacture devices, disposable sets and solutions at our facilities in Belgium, India, Japan, Northern Ireland, the U.S. and Vietnam. Our global presence enables us to serve customers in more than 130 countries.
  • Our core values help set our direction, guide our actions and keep us true to our corporate mission of contributing to society through healthcare.
    • Respect - Appreciative of others
    • Integrity - Guided by our mission
    • Care - Empathetic to patients
    • Quality - Committed to excellence
    • Creativity - Striving for innovation

  • We contribute to the Leukemia and Lymphoma Society (LLS), raising $1.3 million USD since 2007.

We are proud to be an Equal Opportunity Affirmative Action Employer. All applicants will be afforded equal opportunity without discrimination because of race, color, religion, sex, gender identity or expression, sexual orientation, marital status, order of protection status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, military status or an unfavorable discharge from military service.

Terumo Blood and Cell Technologies is committed to providing a safe, healthy and secure working environment.Our Colorado campus locations are tobacco-free workplaces, and we maintain a drug-free workplace and perform pre-employment substance abuse testing and detailed background verification.